# Feel Goods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/feel-goods

- Industry: Food
- Headquarters: Venice, US
- Website: www.feelgoods.co
- Total disclosed funding: $4.9M
- Latest round: Seed (Aug 18, 2025)
- Investors on record: 6

## About

Feel Goods, Inc. is a US-based company focused on the development and sale of plant-based drink mixes that enhance daily wellbeing, catering to health-conscious consumers.Founded in 2020 by co-founders Dustin and Brian in Venice, US, Feel Goods, Inc. specializes in wellness products.  In August 2025, Feel Goods, Inc. raised USD 4.88 million in seed funding led by investor Cutting Horse, with participation from investors Adapt Ventures, SuperAngel.Fund, Air Ventures, TA Ventures, and OpenSky Ventures.Feel Goods Inc. specializes in the development and sale of plant-based drink mixes designed to enhance daily wellbeing. Their core product offerings include three primary blends: Hydration Hero, a specialized electrolyte complex aimed at optimizing hydration; Gut Guardian, formulated to alleviate bloating and support digestion while nurturing the microbiome; and Immunity Icon, a multivitamin and adaptogen blend focused on bolstering overall immune health. These products are designed to provide natural support for both mental and physical wellbeing, leveraging the benefits of earth’s most potent plants and fruits. Feel Goods Inc. targets a diverse customer base across various geographical markets, including the United States and select international markets, where consumers are increasingly seeking health-conscious and effective nutritional supplements. The company emphasizes quality, creating its formulations in collaboration with homeopathic experts to ensure trust and efficacy among its end users.Feel Goods Inc. operates a direct-to-consumer business model, facilitating transactions primarily through their online platform. Customers can purchase individual product offerings or opt for variety sets, which allow for cost savings when purchasing multiple products at once. The company also promotes free shipping on orders exceeding USD 70, encouraging larger purchases. Although specific pricing details for their products are not provided, the offerings include single-serve packets and multi-pack bundles, appealing to both individual consumers and potential wholesale partners. This structure enhances customer convenience and positions Feel Goods Inc. favorably within the growing market for health and wellness products, as they cater to an audience that values quality nutrition without added sugars.The company will use the August 2025 funding to support the change of its product formats.

## Funding rounds

- Seed, Aug 18, 2025, $4.9M — TA Ventures, Adapt Ventures, Air Ventures, SuperAngel.Fund, OpenSky Ventures, Cutting Horse

## Investors

- TA Ventures (https://capitalatlas.ai/funds/ta-ventures) — Seed
- Adapt Ventures (https://capitalatlas.ai/funds/adapt-ventures) — Seed
- Air Ventures (https://capitalatlas.ai/funds/air-ventures) — Seed
- SuperAngel.Fund (https://capitalatlas.ai/funds/superangel-fund) — Seed
- OpenSky Ventures (https://capitalatlas.ai/funds/opensky-ventures) — Seed
- Cutting Horse (https://capitalatlas.ai/funds/cutting-horse) — Seed