# Feefo Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/feefo-holdings

- Industry: Marketing/Advertising
- Headquarters: Hants, UK
- Website: www.business.feefo.com/
- Total disclosed funding: $99M
- Latest round: Series A (Jun 1, 2025)
- Investors on record: 9

## About

Reevoo Limited is a feedback and review platform that empowers businesses to gather and analyze customer insights, enhancing engagement and decision-making within various sectors.Reevoo Limited operates as a feedback platform that allows businesses to collect customer reviews. Founded in 2005 and headquartered in London, UK, the company was acquired by Feefo Holdings Ltd. in August 2021. The acquisition aimed to enhance Reevoo's technology and expand its reach. The current CEO is Jonathan Callcut, who has a history of leading innovative ventures. The company has successfully completed a total of 7 deals, with its most recent funding round being a Series C of GBP 3.840 mn led by MMC Ventures, bringing the total amount raised to GBP 3.840 mn and the current company valuation to GBP 17.141 mn.Reevoo Limited offers a robust feedback and review platform that helps businesses collect and analyze customer feedback through verified reviews and enriched insights. Its services are aimed at enhancing customer connections across various sectors such as retail, travel, and healthcare, delivering actionable data for informed decision-making. The platform is designed for adaptability in various geographical markets, including the United Kingdom and Australia, catering to both local and international clients.In the most recent fiscal year of 2024, Reevoo Limited reported a revenue of GBP 4,516,779.70 and an EBITDA of GBP 2,538,773.80, reflecting its operational performance and financial health.Reevoo Limited plans to leverage its recent acquisition by Feefo Holdings Ltd. to invest in technology and product development. The company aims to expand its customer base and enhance its service offerings, with particular focus on new product launches and improvements. Specific geographic markets for expansion are being targeted, and funding from the recent Series C round will support these initiatives, allowing Reevoo to strengthen its competitive position in the market. In 2025, Reevoo Limited raised USD 70 million in series A funding co-led by returning investors Khosla Ventures and Kleiner Perkins. Other unspecified investors also participated in the round.

## Funding rounds

- Series A, Jun 1, 2025, $70M — Kleiner Perkins, Khosla Ventures
- Seed, Jun 1, 2024, $10M — Kleiner Perkins, Khosla Ventures, Zhu Ventures
- Series C, Jan 20, 2015, $5.8M — Kreaxi, Eden Ventures, MMC Ventures, Talis Capital
- Series B, Jun 23, 2010, $3.5M — RHO, Kreaxi, Eden Ventures
- Series D, Mar 17, 2008, $4.7M — Kreaxi, Eden Ventures, Kreos Capital
- Series D, Dec 7, 2006, $5M — Eden Ventures

## Investors

- Eden Ventures — Series D, Series B, Series C
- Kreaxi (https://capitalatlas.ai/funds/kreaxi) — Series D, Series B, Series C
- Kreos Capital — Series D
- RHO (https://capitalatlas.ai/funds/rho) — Series B
- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series C
- Talis Capital (https://capitalatlas.ai/funds/talis-capital) — Series C
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Seed, Series A
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed, Series A
- Zhu Ventures (https://capitalatlas.ai/funds/zhu-ventures) — Seed