# Feedburner

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/feedburner

- Industry: Media
- Headquarters: Chicago, US
- Website: www.feedburner.com
- Total disclosed funding: $7M
- Latest round: Series B (Apr 1, 2005)
- Investors on record: 4

## About

Feedburner is a web-based service that streamlines the management and optimization of RSS feeds for content creators, enhancing distribution and tracking.Feedburner is a managed service that specializes in RSS feed management for publishers and content creators. Founded in Chicago, US, Feedburner was acquired by Google in June 2007 for an undisclosed sum. The company has been instrumental in transforming audience engagement through advanced metrics and analytics. Union Square Ventures participated in the latest funding round, contributing USD 2.000 mn to the total amount raised, which also stands at USD 2.000 mn.Google FeedBurner is fundamentally a web-based service that facilitates the management and optimization of RSS feeds for content creators and publishers. FeedBurner enhances the distribution and tracking of feeds, enabling users to analyze subscriber metrics and engagement levels effectively. This platform serves a diverse client base, including bloggers, media outlets, and content marketers, who leverage FeedBurner's tools to boost visibility and streamline content delivery. Released in 2004, FeedBurner has been instrumental in addressing the challenges of audience engagement and feedback measurement, catering primarily to users in North America, Europe, and Australia. By providing insights into reader habits and preferences, FeedBurner supports its clients in refining content strategies to better connect with their target audiences.The revenue model for Google FeedBurner primarily revolves around subscription-based services, where clients pay for premium features that enhance their feed management capabilities. This structure often involves direct relationships with content creators who utilize the platform to maximize their reach and efficiency. FeedBurner’s offerings may include tiered pricing plans, where different levels of service correspond to varying degrees of analytics and customization options. Flagship services encompass advanced tracking metrics and enhanced feed delivery mechanisms, tailored to meet the needs of both individual bloggers and larger media organizations. By securing a steady stream of revenue through these subscriptions, FeedBurner establishes a sustainable relationship with its clientele, allowing for continuous innovation and improvement of its services.As of June 2007, following its acquisition by Google, Feedburner is slated to benefit from the integration of new features and products aimed at enhancing user experience. The company's growth strategy focuses on expanding into additional global markets, with plans for enhancements to its service suite expected in the near future. The recent funding will support these initiatives, allowing Feedburner to innovate within its service offerings and better meet the evolving needs of its users.

## Funding rounds

- Series B, Apr 1, 2005, $7M — Draper Fisher Jurvetson, Mobius Venture Capital, Sutter Hill Ventures, DFJ Portage Venture Partners

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B
- Mobius Venture Capital (https://capitalatlas.ai/funds/mobius-venture-capital) — Series B
- Sutter Hill Ventures (https://capitalatlas.ai/funds/sutter-hill-ventures) — Series B
- DFJ Portage Venture Partners (https://capitalatlas.ai/funds/dfj-portage-venture-partners) — Series B