# Feedback Loop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/feedback-loop

- Industry: Software
- Headquarters: New York, US
- Website: www.feedbackloop.com
- Total disclosed funding: $16M
- Latest round: Series A (Jan 21, 2021)
- Investors on record: 4

## About

Feedback Loop, Inc. is a market research technology firm that provides innovative solutions for user feedback, enabling businesses to gather insights efficiently through its digital platform.Founded in 2014 and headquartered in New York, US, Feedback Loop, Inc. specializes in user feedback and market research solutions. The company has successfully closed a total of 7 deals, with its most recent funding round being a Series A in May 2022, during which they raised USD 6.30 mn led by Crosslink Capital. Max Rosenbaum, the founder, has a background in technology and entrepreneurship.Feedback Loop specializes in providing innovative solutions for user feedback and market research, primarily through a digital platform that allows companies to gather insights quickly and efficiently. Their core product offerings include tools that enable businesses to create and manage online surveys, conduct user testing, and analyze consumer behavior. These tools cater to enterprises aiming to enhance product development, optimize marketing strategies, and improve customer experiences by delivering actionable insights. Feedback Loop’s client base comprises a diverse range of industries, including technology, retail, and consumer goods, with end users that span from product managers to marketing teams across various organizations. The company operates in multiple geographical markets, targeting North America and Europe, where there is a growing demand for agile market research solutions.Feedback Loop's revenue generation model is primarily driven by subscription-based services that allow clients to access their platform and tools for ongoing market research needs. Clients typically engage in annual partnerships that provide them with tiered access to various features, such as advanced analytics and extensive user testing options. This structure enables businesses to tailor their engagement based on specific needs and budget considerations. The pricing plans are designed to accommodate various scales of operations, from startups to large enterprises, ensuring that clients can select features that align with their research objectives. Flagship offerings within their suite of services include user testing solutions and market feedback tools, which are integral to the company’s commitment to delivering real-time insights to facilitate informed business decisions.In May 2022, DISQO, Inc., a portfolio company of Alpha Edison, Bonfire Ventures, Sageview Capital, March Capital Partners, and ValueStream Ventures, acquired Feedback Loop, Inc. The acquisition will enhance DISQO's capabilities in understanding brand, product, and customer experiences for organizations of all sizes. Future growth strategies include the continued development of new products tailored for the market research sector, expansion into additional regions, particularly targeting Europe for broader market access, and utilizing the recent funding to strengthen product offerings and support client engagement.

## Funding rounds

- Series A, Jan 21, 2021, $6.3M — Crosslink Capital, Spider Capital
- Series A, Feb 5, 2018, $8.2M — Crosslink Capital, Cendana Capital, Spider Capital, Calibrate Ventures
- Seed, Aug 24, 2015, $1.4M — Spider Capital

## Investors

- Spider Capital (https://capitalatlas.ai/funds/spider-capital) — Seed, Series A
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series A
- Cendana Capital (https://capitalatlas.ai/funds/cendana-capital) — Series A
- Calibrate Ventures (https://capitalatlas.ai/funds/calibrate-ventures) — Series A