# Federated Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/federated-media

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.federatedmedia.net
- Total disclosed funding: $65M
- Latest round: Series D (Nov 19, 2010)
- Investors on record: 7

## About

Federated Media is a media company specializing in digital advertising and content solutions, connecting brands with consumers through innovative marketing strategies and tailored content delivery.Federated Media, founded in 2005 in San Francisco, US, focuses on digital media and advertising solutions. In October 2011, the company was acquired by Lijit Networks. The firm has completed 6 deals to date. The founders include Gianluca Fontani, Javon Cardinale, and Seth Bywater, while the CEO is Appolon Noel. The most recent investment round, Series D, raised USD 7.59 mn, contributing to a total amount raised of USD 7.59 mn and a current company valuation of USD 179.66 mn.Federated Media operates as a diversified media company, specializing in the production and distribution of digital advertising content. The company offers a wide range of services, including content marketing and digital promotion, designed to help brands engage effectively with their target audiences across various platforms.Federated Media's revenue is primarily generated through advertising services and partnerships with brands looking to leverage digital marketing. The company's revenue structure includes B2B transactions with advertisers who utilize its platform for targeted advertising campaigns, enhancing client visibility and engagement in the digital space.Federated Media plans to enhance its product offerings with new advertising solutions tailored for evolving digital markets. The company aims to expand into additional markets across the US by 2015, leveraging insights from recent funding to support this growth. The Series D funding round will provide the necessary resources to develop innovative advertising solutions and facilitate market expansion.

## Funding rounds

- Series D, Nov 19, 2010, $7.6M — Oak Investment Partners, Foundry Group, CCMP Capital Advisors, LLC
- Series C, Apr 4, 2008, $50M — Oak Investment Partners, Omidyar Network
- Series B, Aug 1, 2007, $4.5M — Panorama Capital, Omidyar Network
- Series A, Mar 15, 2006, $2.2M — JP Morgan Asset Management, The New York Times Company Regional Media Group, Omidyar Network
- Seed, Jun 16, 2005, $0.8M — The New York Times Company Regional Media Group, Omidyar Network

## Investors

- The New York Times Company Regional Media Group — Seed, Series A
- Omidyar Network (https://capitalatlas.ai/funds/omidyar-network) — Seed, Series A, Series B, Series C
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series A
- Panorama Capital — Series B
- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series C, Series D
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series D
- CCMP Capital Advisors, LLC — Series D