# Favful Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/favful-pte

- Industry: Consumer Products
- Headquarters: Kuala Lumpur, Malaysia
- Website: www.stayfavful.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Feb 26, 2020)
- Investors on record: 4

## About

Based in Malaysia, Favful Pte Ltd operates a digital platform aimed at enhancing consumer engagement and loyalty in the beauty and personal care sector, connecting users with beauty products tailored to their preferences.Favful Pte Ltd, founded in 2015, is headquartered in Kuala Lumpur, Malaysia, and focuses on delivering a platform for beauty product discovery and consumer engagement. In July 2021, the company was acquired by I-Media, a subsidiary of IDG Capital and Kleiner Perkins, marking a pivotal moment in its business strategy. The company previously received funding from investors including 500 Startups and Gobi Partners, with a total amount raised of USD 0.930 mn during its latest funding round, the Seed round, led by Gobi Partners. Currently, Favful has a valuation of USD 4.468 mn.Stay Favful primarily offers a digital platform focused on enhancing user engagement and loyalty within the beauty and personal care industry. The core product is a mobile application that connects consumers with a wide range of beauty products, facilitating discovery, reviews, and purchases tailored to individual preferences. The platform incorporates a social component, allowing users to share experiences and recommendations, addressing the challenge of product discovery in a crowded market. Targeting beauty enthusiasts, professionals, and everyday consumers, the application is aimed at markets in North America and select regions in Europe and Asia, bridging the gap between consumers and beauty brands.Stay Favful generated revenue of USD 4,131.4 during the most recent reporting year, 2021. The company operates with an EBITDA of USD -327,489 for the same year. Revenue streams include subscription models for premium app features and partnerships with beauty brands for advertising within the platform, establishing a direct revenue stream while enhancing user experience.Favful's future growth strategy includes the continued development of its platform and the introduction of new features to enhance user experience. Following the acquisition in July 2021, the company aims to expand into additional markets across Europe and Asia, leveraging the recent capital raised to support these initiatives. The strategic direction includes enhancing product offerings and forming new partnerships to further engage a broader audience.

## Funding rounds

- Seed, Feb 26, 2020, $0.9M — Gobi Partners, 500 Global, Segnel Ventures, Rentracks Co., Ltd.

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Segnel Ventures (https://capitalatlas.ai/funds/segnel-ventures) — Seed
- Rentracks Co., Ltd. — Seed