# Fat Snax

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fat-snax

- Industry: Food
- Headquarters: Brooklyn, US
- Website: www.fatsnax.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Apr 21, 2020)
- Investors on record: 2

## About

Fat Snax is a company dedicated to producing premium keto and low-carb snacks, particularly cookies, to meet the dietary needs of health-conscious consumers.Founded in 2017 and headquartered in Brooklyn, US, Fat Snax specializes in creating tasty, low-carbohydrate snacks. The company raised USD 4.5 million in Series A funding on April 21, 2020, with Boulder Food Group and Boulder Investment Group Reprise as co-leaders of the investment round. The founders, Alex Medeiros and Jeffrey Frese, are experienced in the food industry.Fat Snax specializes in the production of premium keto and low-carb snacks, focusing on a variety of cookies including flavors like chocolate chip and peanut butter, as well as limited-time seasonal options like Ginger Turmeric cookies. These products cater to individuals and families adhering to low-carbohydrate or sugar-free diets and are marketed primarily in North America through direct-to-consumer sales and potential retail partnerships.Fat Snax generates revenue through direct-to-consumer sales and subscription models that allow for regular shipments of their cookies at discounted rates. Customers can purchase individual boxes with a money-back guarantee, and the subscription service provides a 5% discount on recurring orders, which helps foster customer loyalty and consistent revenue streams.Following the Series A funding raised in April 2020, Fat Snax plans to expand its product line, including the introduction of new snack varieties aimed at enhancing their appeal to health-conscious consumers. The company is also considering expansion into additional markets within North America to reach a broader audience. The recent funding will be utilized to support these product development and market expansion initiatives.

## Funding rounds

- Series A, Apr 21, 2020, $4.5M — Boulder Food Group, Boulder Investment Group Reprise

## Investors

- Boulder Food Group (https://capitalatlas.ai/funds/boulder-food-group) — Series A
- Boulder Investment Group Reprise (https://capitalatlas.ai/funds/boulder-investment-group-reprise) — Series A