# Fashor Lifestyle Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fashor-lifestyle-private

- Industry: Retail
- Headquarters: Chennai, India
- Website: www.fashor.com/
- Total disclosed funding: $2.3M
- Latest round: Series A (Jun 25, 2024)
- Investors on record: 1

## About

Based in Chennai, India, and founded in 2017 by co-founders Vikram Kankaria (CEO), Priyanka Kankaria, and Varun Misar, Fashor Lifestyle Private Limited is an online marketplace for Indian women's clothing such as Kurta sets, bottom wear, and Indo-Western styled clothes. In August 2024, Fashor Lifestyle Private Limited raised USD 5 million in venture funding from Blume Ventures.

The company provides a wide range of fashion clothing products, including kurtas, kurta sets, fusion wear, and occasion wear. Moreover, the firm's offerings include feature ethnic prints, embroidery, and various fabric types such as solid, printed, and embellished designs in diverse colors and patterns. Furthermore, the company also provides curated collections for different occasions, gift cards and discounts on select items. Additionally, Fashor Lifestyle Private Limited provides services such as a mobile app with discounts and a store locator to find physical locations.

The company generates revenue primarily through the sale of its clothing products on its e-commerce platform and in offline retail stores. Prices for products vary, with items such as floral hand-embroidered kurtas priced around INR 4,399, ethnic bandhani printed kurtas at approximately INR 4,199, and solid sequin embroidered anarkali kurtas listed at about INR 3,599.

## Funding rounds

- Series A, Jun 25, 2024, $2.3M — Blume Ventures

## Investors

- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Series A