# Fashionette

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fashionette

- Industry: Internet
- Headquarters: Dusseldorf, Germany
- Website: www.fashionette.de
- Latest round: Seed (Jun 4, 2014)
- Investors on record: 2

## About

Fashionette AG is a German online retailer specializing in premium and luxury fashion items, including designer handbags, shoes, clothing, and accessories. It offers a curated selection that enhances individual style and caters to fashion-conscious consumers.Fashionette AG operates as an online marketplace for luxury fashion items, headquartered in Dusseldorf, Germany. Founded in 2008 by Fabio Labriola, the company has received a total of EUR 1.50 mn in funding, with the most recent funding round occurring on September 24, 2015, led by NRW Bank with participation from Astutia Ventures and Sirius Venture Partners. In September 2015, Genui Partners acquired a majority stake in Fashionette.de from previous investors, marking a significant transition in their ownership structure.Fashionette offers a comprehensive online marketplace specializing in premium and luxury fashion items, including designer handbags, shoes, clothing, sunglasses, jewelry, and watches. The company curates a selection from renowned brands such as Valentino Garavani, Gucci, Michael Kors, Prada, and Saint Laurent, catering to both men's and women's fashion needs. Fashionette also features a Pre-Loved category for certified second-hand luxury items, promoting sustainability. Primarily serving the German market, the company aims to expand its reach across Europe, targeting style-conscious consumers seeking contemporary trends and timeless classics.In 2022, Fashionette reported revenue of EUR 121,348,104.30 with an EBITDA of EUR -3,762,062.10. The revenue model revolves around direct-to-consumer sales through its e-commerce platform, where customers engage in transactions and can benefit from promotional discounts and loyalty offers, such as a one-time 10% coupon for new sign-ups. The company maintains brand integrity by excluding certain brands or categories from discounts, while offering a diverse range of high-margin luxury items to ensure accessibility for varying consumer segments. Revenue is generated through retail transactions, emphasizing a seamless shopping experience with free shipping options and a 30-day return policy to enhance customer satisfaction and retention.Fashionette plans to leverage its recent funding to support expansion into new European markets, targeting key growth areas by 2025. The company is also focused on launching new product lines within its luxury and pre-loved categories to cater to evolving consumer preferences. The 2015 investment by Genui Partners will aid in these initiatives, allowing for enhanced marketing strategies and improved operational capabilities.

## Funding rounds

- Seed, Jun 4, 2014 — Astutia
- Seed, Jul 9, 2010 — Sirius Equity Partners, Astutia
- Seed, Sep 15, 2009 — Sirius Equity Partners

## Investors

- Sirius Equity Partners (https://capitalatlas.ai/funds/sirius-equity-partners) — Seed
- Astutia (https://capitalatlas.ai/funds/astutia) — Seed