# Fashionandyou.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fashionandyou-com

- Industry: Retail
- Headquarters: Gurgaon, India
- Website: www.fashionandyou.com
- Total disclosed funding: $55M
- Latest round: Series D (Jun 12, 2014)
- Investors on record: 6

## About

Fashionandyou.com is an e-commerce platform that curates a diverse selection of fashion products, including apparel, accessories, and lifestyle items, catering to style-conscious consumers in India and Southeast Asia.Founded in 2009 and headquartered in Gurgaon, India, Fashionandyou.com operates as an online retailer specializing in fashion products. The company has undergone various strategic adaptations since its inception, focusing on online sales and changing consumer preferences. Notably, in April 2015, the company raised INR 893.48 million in funding led by Morgan Creek Capital Management, with participation from Intel Capital, Norwest Venture Partners, and Sequoia Capital, bringing its total amount raised to INR 893.48 million. The company is led by CEO Ashraf Ziauddin.Fashionandyou.com is an e-commerce platform specializing in offering a curated selection of fashion products, including apparel, accessories, and lifestyle goods. The company focuses on delivering quality products at competitive prices to fashion-conscious consumers seeking the latest trends without compromising on affordability. The platform allows users to shop across various categories, targeting diverse demographics from young adults to working professionals. The company is known for its seasonal sales and promotions, enhancing its appeal to a broad customer base in India and select regions of Southeast Asia.In the most recent fiscal year, 2019, Fashionandyou.com reported revenue of INR 42,856.30 mn. The company's revenue model is centered on direct-to-consumer transactions through its online platform, allowing customers to purchase products individually or engage in exclusive promotional events, particularly during peak shopping seasons. While specific details regarding pricing plans are not disclosed, the company adheres to a transparent pricing structure, facilitating clear transactions.Following its most recent funding deal in April 2015, where Fashionandyou.com raised INR 893.48 million, the company plans to leverage this capital for its strategic growth initiatives. The firm aims to introduce new product lines that focus on emerging fashion trends, although specific release dates have yet to be announced. Additionally, Fashionandyou.com is targeting expansion into new markets within Southeast Asia beyond India to capture a larger share of the online fashion retail sector. This expansion strategy aligns with the growing demand for e-commerce solutions in these regions.

## Funding rounds

- Series D, Jun 12, 2014, $11M — Hong Shan, Intel Capital, Norwest Venture Partners, NGP Capital, Vipshop Holdings, Smile Group
- Series C, Nov 11, 2011, $36M — Hong Shan, Intel Capital, Norwest Venture Partners, NGP Capital
- Series B, Dec 3, 2010, $7.5M — Hong Shan

## Investors

- Hong Shan — Series B, Series C, Series D
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series C, Series D
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C, Series D
- NGP Capital (https://capitalatlas.ai/funds/ngp-capital) — Series C, Series D
- Vipshop Holdings — Series D
- Smile Group (https://capitalatlas.ai/funds/smile-group) — Series D