# Farm to Fork Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/farm-to-fork-sdn-bhd

- Industry: Logistics & Distribution
- Headquarters: Kuala Lumpur, Malaysia
- Website: www.dahmakan.com
- Total disclosed funding: $24M
- Latest round: Series B (Feb 26, 2020)
- Investors on record: 13

## About

Farm to Fork Sdn Bhd operates a food delivery service through its app, focusing on providing local Malaysian cuisine with convenience and accessibility for consumers.Farm to Fork Sdn Bhd, founded in 2014 in Kuala Lumpur, Malaysia, specializes in food delivery services. The company was co-founded by Christian Edelmann and Jonathan Weins, the latter of whom currently serves as CEO. The company has engaged in 4 deals, raising a total of USD 18.00 mn in its latest Series B funding round on February 26, 2020, with participation from various investors, including Golden Equator Capital and JAFCO Asia.Farm to Fork Sdn Bhd, through its app Pop Meals, offers a wide variety of meal options, including popular Malaysian dishes like Salted Egg Buttermilk Chicken and Mee Kari. Customers can easily order for delivery, pickup, or dine-in, while the app enhances user interaction through rewards and promotional codes. The company has a growing presence across Malaysia, particularly in regions such as Cyberjaya and Setia Alam.In 2021, Farm to Fork Sdn Bhd reported revenue of USD 2,236,269.10, with an EBITDA of USD -4,343,084.90 for the same year. Revenue generation is primarily through direct consumer transactions via the mobile app, allowing for individual meal orders and combo sets with upsells.Following the Series B funding round in February 2020, Farm to Fork Sdn Bhd plans to enhance its product offerings and expand its market reach. The company intends to introduce new meal options and improve its app functionalities to better serve its customers. Additionally, plans for geographic expansion into new areas within Malaysia are underway, with specific targets to be confirmed as the company continues to leverage the recent funding to support these growth initiatives.

## Funding rounds

- Series B, Feb 26, 2020, $18M — Partech Partners, Y Combinator, JIF Capital, White Star Capital, Woowa Brothers Corp., Rakuten Capital, Golden Equator Capital
- Series A, May 22, 2019, $5M — Partech Partners, Y Combinator, UpHonest Capital, Atami Capital
- Seed, Feb 20, 2017, $1.3M — Grupara, East Ventures, Asia Venture Group, NFQ Capital

## Investors

- Grupara — Seed
- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed
- Asia Venture Group — Seed
- NFQ Capital (https://capitalatlas.ai/funds/nfq-capital) — Seed
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A, Series B
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A, Series B
- UpHonest Capital (https://capitalatlas.ai/funds/uphonest-capital) — Series A
- Atami Capital (https://capitalatlas.ai/funds/atami-capital) — Series A
- JIF Capital (https://capitalatlas.ai/funds/jif-capital) — Series B
- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Series B
- Woowa Brothers Corp. — Series B
- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series B
- Golden Equator Capital (https://capitalatlas.ai/funds/golden-equator-capital) — Series B