# Farewill

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/farewill

- Industry: Consumer Services
- Headquarters: London, UK
- Website: www.farewill.com
- Total disclosed funding: $35M
- Latest round: Series B (Jul 8, 2020)
- Investors on record: 10

## About

Farewill Ltd. is a UK-based company that provides online legal services, focusing on wills, probate, and funerals, enabling customers to manage end-of-life arrangements efficiently and affordably.Founded in 2015 and headquartered in London, UK, Farewill Ltd. specializes in delivering online solutions for wills and probate. The company has raised a total of GBP 4.75 mn through multiple funding rounds, with the latest round being an Add-on Trade Sale on 17 October 2024, where it was acquired by Dignity PLC for GBP 12.9 mn. The CEO, Dan Garrett, leads the company as it continues to innovate in the legal services sector.Farewill Ltd. specializes in providing online legal services related to wills, probate, and funerals. The company allows customers to create legally binding wills from home in about 15 minutes, offering fixed-fee probate services starting at GBP 595 to simplify estate management processes. Additionally, Farewill provides direct cremation services and prepaid funeral plans, catering to individuals and families looking for straightforward and cost-effective funeral arrangements across the UK.In the most recent year, 2023, Farewill Ltd. generated revenue amounting to GBP 5,980,324.70, with an EBITDA of GBP -5,039,421.40, reflecting the company's current financial position in the online legal services market.Farewill Ltd. is set to enhance its offerings through the recent acquisition by Dignity PLC, aimed at integrating Farewill's services into Dignity's broader funeral solutions. This acquisition will likely enable Farewill to expand its market reach and improve its service delivery. The strategic partnership is expected to enhance the funeral solutions provided by Dignity PLC, ensuring a more comprehensive service for clients.

## Funding rounds

- Series B, Jul 8, 2020, $25M — Augmentum, Broadhaven Capital Partners, Keen Venture Partners, VentureFounders, Kindred Capital, Highland Europe
- Series A, Dec 6, 2018, $9.3M — Augmentum, JamJar Investments, Saatchinvest, VentureFounders, Kindred Capital, Tiny Super Computer Investment Company, DMG Ventures
- Seed, Jul 29, 2016, $0.5M — Saatchinvest, Kindred Capital

## Investors

- Saatchinvest — Seed, Series A
- Kindred Capital (https://capitalatlas.ai/funds/kindred-capital) — Seed, Series A, Series B
- Augmentum (https://capitalatlas.ai/funds/augmentum) — Series A, Series B
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Series A
- VentureFounders — Series A, Series B
- Tiny Super Computer Investment Company (https://capitalatlas.ai/funds/tiny-super-computer-investment-company) — Series A
- DMG Ventures (https://capitalatlas.ai/funds/dmg-ventures) — Series A
- Broadhaven Capital Partners (https://capitalatlas.ai/funds/broadhaven-capital-partners) — Series B
- Keen Venture Partners (https://capitalatlas.ai/funds/keen-venture-partners) — Series B
- Highland Europe (https://capitalatlas.ai/funds/highland-europe) — Series B