# Farecast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/farecast

- Industry: Internet
- Headquarters: Seattle, US
- Total disclosed funding: $21M
- Latest round: Series C (Jan 22, 2007)
- Investors on record: 6

## About

Farecast specializes in domain appraisal services, enabling clients to receive swift, expert valuations of domain names. The company offers a streamlined online process for both buyers and sellers in the domain market.Farecast, headquartered in Seattle, US, provides domain appraisal services to clients globally. Founded to simplify domain valuation, it underwent a significant transition when it was acquired by Microsoft in April 2008 for USD 115 mn. The acquisition marked a pivotal chapter in its operations but did not lead to any known changes in their service offerings.farecast.com specializes in providing domain appraisal services, allowing clients to receive pricing for domain names within a 24-hour timeframe. The core offering is a streamlined process where users fill out an online form to initiate an appraisal, after which a domain expert evaluates the domain's value based on various criteria. This service is designed to assist individuals and businesses looking to buy or sell domain names by providing timely and accurate valuations. The primary customer base includes entrepreneurs, small to medium-sized businesses, and digital marketers who seek to establish a strong online presence through effective domain name acquisition. farecast.com operates primarily in North America, serving clients in the United States and Canada, as well as internationally.The revenue model for farecast.com is centered around transactional fees associated with domain appraisals. Customers engage with the service by submitting their domain names for valuation, and the company charges a fee for this appraisal service. This transaction structure is primarily B2B, as the appraisals cater to businesses and individuals looking to make informed decisions regarding domain investments. The company may also offer tiered pricing plans based on the complexity and value of the domains being appraised, which can influence the final price of the service. In this context, flagship services are directly linked to the domain appraisal process, enhancing the consumer’s ability to understand the market value of their digital assets.The most recent acquisition by Microsoft in April 2008 for USD 115 mn indicates a strategic shift towards utilizing Farecast's technology and services within a broader portfolio. Future growth plans are expected to focus on developing new appraisal products and possibly expanding their service offerings to new international markets within North America and beyond. The recent funding is likely to be channeled into enhancing technological capabilities and expanding the customer base.

## Funding rounds

- Series C, Jan 22, 2007, $12M — Pinnacle Ventures, Greylock Partners, Sutter Hill Ventures, Madrona Venture Group, WRF Capital, PAR Capital Management
- Series B, Jul 21, 2005, $7M — Greylock Partners, Madrona Venture Group, WRF Capital
- Series A, Oct 1, 2004, $1.5M — Madrona Venture Group, WRF Capital

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C
- WRF Capital (https://capitalatlas.ai/funds/wrf-capital) — Series A, Series B, Series C
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B, Series C
- Pinnacle Ventures (https://capitalatlas.ai/funds/pinnacle-ventures) — Series C
- Sutter Hill Ventures (https://capitalatlas.ai/funds/sutter-hill-ventures) — Series C
- PAR Capital Management (https://capitalatlas.ai/funds/par-capital-management) — Series C