# FanUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fanup

- Industry: Software
- Headquarters: Philadelphia, US
- Website: www.fanup.app
- Total disclosed funding: $5M
- Latest round: Seed (Dec 8, 2021)
- Investors on record: 7

## About

FanUp, Inc. is a Philadelphia-based company that creates an engaging platform for users to participate in fantasy sports contests, blending elements of sports, esports, and pop culture for an accessible experience.Founded in 2019 in Philadelphia, US, FanUp, Inc. provides a platform for fantasy sports engagement. The company has completed 4 deals to date and recently raised USD 4.00 mn in a SEED round from investors including Accomplice and Alumni Ventures Group. The company is co-founded by Cary Lytle and Tejas Bodiwala, who also serves as CEO.FanUp operates a dynamic platform that integrates sports, esports, and pop culture, allowing users to engage in fantasy contests without the complexities typically associated with traditional fantasy sports. At the core of their offerings are Flex contests, where users select three favorite players from either the NFL, NBA, or MLB, facilitating a seamless and user-friendly experience. To enhance engagement, FanUp incorporates gamification elements, enabling participants to earn redeemable points for various activities and achievements within the platform. The platform serves a diverse customer base, including casual fans and dedicated sports enthusiasts, by providing a straightforward way to participate in daily and season-long fantasy contests. Although based in the United States, FanUp's services are accessible in multiple geographical markets, reaching a global audience of sports fans eager to connect with their favorite players and teams.FanUp generates revenue through a transaction-based model centered around entry fees for contests and the potential for cash prizes and brand merchandise. Users pay a set fee to enter various contests, including free-to-play options and paid entries, which create a direct line of revenue for the company. The platform's pricing strategy includes different contest entry levels, allowing users to participate based on personal preferences and budgets while competing for high-value prizes such as cash, luxury brand merchandise, and exclusive experiences. The service emphasizes a direct-to-consumer approach, appealing to individual users rather than relying on wholesaler or retailer partnerships. As the company continues to grow, the integration of brand collaborations and sponsorships will further bolster its revenue streams.In March 2025, FanUp, Inc. raised an undisclosed amount of venture funding from new investors Tru Skye Ventures and 9.58 Venture Partners. The company will use the funding to support growth and innovation through partnerships, influencers, targeted campaigns, gaming features, contests, and exclusive fan experiences. FanUp plans to expand its product offerings with new designs aimed at enhancing user engagement, while targeting new geographical regions for market penetration.

## Funding rounds

- Seed, Dec 8, 2021, $4M — Alumni Ventures Group, Accomplice, Ruttenberg Gordon Investments, The Carpenter Family
- Seed, Feb 2, 2021, $1M — Alumni Ventures Group, Reno Seed Fund, Ozone Ventures, Value Asset Management

## Investors

- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Reno Seed Fund (https://capitalatlas.ai/funds/reno-seed-fund) — Seed
- Ozone Ventures (https://capitalatlas.ai/funds/ozone-ventures) — Seed
- Value Asset Management — Seed
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Seed
- Ruttenberg Gordon Investments (https://capitalatlas.ai/funds/ruttenberg-gordon-investments) — Seed
- The Carpenter Family — Seed