# Fantasy Shopper

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fantasy-shopper

- Industry: Consumer Products
- Headquarters: Exeter, UK
- Website: www.fantasyshopper.com
- Total disclosed funding: $3.3M
- Latest round: Series A (Jan 23, 2012)
- Investors on record: 2

## About

Fantasy Shopper is a retail technology company specializing in innovative solutions that streamline shopping experiences for consumers and enhance operational efficiency for businesses.Founded in 2010 in Exeter, UK, Fantasy Shopper focuses on developing tools that improve shopping experiences. The company completed its most recent deal on January 23, 2012, raising USD 3.30 mn in a Series A round led by Accel and New Enterprise Associates. The company has undergone two funding rounds to date.Fantasy Shopper offers a suite of products designed to address specific challenges in retail. Their innovative solutions aim to enhance operational efficiency and improve user experience for a diverse customer base, including enterprises and small to medium-sized businesses, primarily in North America and Europe. These products facilitate better decision-making and streamline processes within the retail sector.The company generates revenue through structured transaction models, including B2B partnerships and direct sales. Their primary revenue stream is subscription-based pricing plans for flagship products, ensuring ongoing access and updates for clients. Additionally, some products are available through one-time purchase models, catering to clients preferring shorter commitments, which helps maintain stable revenue inflows and foster long-term relationships across various sectors.Moving forward, Fantasy Shopper plans to introduce new products aimed at enhancing the shopping experience, with specific launch timelines yet to be disclosed. The company seeks to expand its geographic footprint, targeting additional markets in Europe and North America by 2024. The recent funding of USD 3.30 mn from the Series A round will support these initiatives, particularly in product development and market entry strategies.

## Funding rounds

- Series A, Jan 23, 2012, $3.3M — Accel, New Enterprise Associates

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A