# Fantasy Advantage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fantasy-advantage

- Industry: Travel & Leisure
- Headquarters: Tel Aviv, Israel
- Website: www.sidelines.io
- Latest round: Seed (Jun 17, 2021)
- Investors on record: 1

## About

Based in Israel, and founded in 2017, Fantasy Advantage Ltd., doing business as Sidelines, operates as a sports technology company that offers information to help with sports betting. The company was founded by its CEO Or Lifshitz and Rotem Haber who are both ex-Google employees. In February 2022, Fantasy Advantage Ltd., raised USD 25 million in venture funding co-led by new investor MoreTech Ventures and returning investors.

Sidelines run an online platform that provides consumers with digital tools and products to assist them in making data-driven, smart decisions when betting on sports such as the NFL, NBA, MLB, NCAAF, and NCAAB. Its offerings include PropShop, which shows odds and player stats; live bet tracking; odds comparison; EdgeFinder, an application that examines the market odds for highest potential payout; and Sports Betting 101, which provides top-tier data from authorized sportsbooks.

## Funding rounds

- Seed, Jun 17, 2021 — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed