# Fantail

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fantail

- Industry: Materials
- Headquarters: Surat, India
- Website: www.fantail.in
- Total disclosed funding: $1.6M
- Latest round: Seed (Jun 24, 2025)
- Investors on record: 3

## About

Based in India, Fantail provides a comprehensive digital platform that connects fashion brands with consumers, facilitating an enhanced shopping experience and streamlined retail operations. Fantail, founded in 2023 and headquartered in Surat, India, operates a digital platform designed to connect fashion brands with consumers. In June 2025, Fantail raised INR 137.5 million in seed funding co-led by All In Capital, Incubate Fund, and Riverwalk Holdings. The founder's background is not specified, and no subsidiaries or parent companies are mentioned. Fantail operates within the Indian fashion retail sector, providing a comprehensive ecosystem designed to enhance the experience of both consumers and retailers. The core offerings of the company include a digital platform that connects fashion brands with consumers, facilitating a streamlined shopping experience. This ecosystem addresses the diverse needs of stakeholders by integrating various functionalities, such as inventory management, marketing solutions, and customer engagement tools. The end users of Fantail’s offerings predominantly consist of fashion retailers seeking to optimize their operations and reach a broader audience, as well as consumers looking for a curated selection of Indian fashion products. Fantail targets various geographical markets, with a focus on urban centers in India, where the demand for innovative and accessible fashion retail solutions is rapidly growing. Fantail generates revenue through a multi-faceted transaction model that includes partnerships with fashion retailers and direct-to-consumer sales. The company offers various pricing plans tailored to both B2B and B2C transactions, ensuring flexibility and scalability for its clients. Retailers typically engage with Fantail under subscription agreements, gaining access to the platform’s suite of services that enhance their visibility and sales capabilities. In addition to subscription fees, the company incorporates transaction-based fees, contributing to its revenue stream. The company plans to use the funding from June 2025 to invest in partner SMEs, develop backend technologies, and expand its design, quality, and technical teams.

## Funding rounds

- Seed, Jun 24, 2025, $1.6M — Incubate Fund, Riverwalk Holdings, All In Capital

## Investors

- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Seed
- Riverwalk Holdings (https://capitalatlas.ai/funds/riverwalk-holdings) — Seed
- All In Capital (https://capitalatlas.ai/funds/all-in-capital) — Seed