# Fanplayr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fanplayr

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.fanplayr.com
- Total disclosed funding: $8M
- Latest round: Series A (May 20, 2016)
- Investors on record: 5

## About

Fanplayr, Inc. is a behavioral marketing platform that enhances customer engagement and conversion rates through real-time data analytics and personalized marketing strategies tailored to user behaviors.Founded in 2010 in Palo Alto, US, Fanplayr, Inc. specializes in behavioral marketing. The company has executed 5 deals, with its most recent funding round being a Series A in December 2020, raising USD 6.00 mn from investors including Allspring Global Investments and Denali Ventures. The CEO is Simon Yencken, who, along with co-founders Derek Adelman and Rajiv Sunkara, has contributed to the evolution of the company without notable pivots or changes in operations.Fanplayr offers a comprehensive behavioral marketing platform designed to optimize customer engagement and increase conversion rates across digital channels. The platform uses real-time data analytics to create personalized marketing strategies tailored to individual user behaviors. By leveraging first-party behavioral data, it enables businesses to implement targeted messaging and product recommendations. Fanplayr serves a diverse client base, including companies like Samsung, Chevrolet, and Infinity, addressing challenges in online marketing, especially with the decline of third-party cookies.Fanplayr generates revenue through subscription-based models for its technology platform, offering tiered pricing based on features utilized. Their clients engage in long-term partnerships to access a suite of tools for data acquisition, processing, and real-time analytics. The pricing structure supports scalability, catering to businesses of all sizes. Flagship offerings include advanced customer segmentation tools and automated messaging systems, facilitating targeted outreach through various channels, thereby supporting revenue growth.Fanplayr plans to utilize recent funding from the Series A round, concluded in December 2020, to enhance its product offerings and expand into new markets. The company is designing new features aimed at improving user experience, with a focus on launching these updates in 2021. Additionally, Fanplayr is targeting expansion into Europe and Asia by the end of 2022, aiming to increase its global footprint and client base in various industries.

## Funding rounds

- Series A, May 20, 2016, $6M — Denali Ventures, Allspring Global Investments, Cawsey Superannuation Fund Pty Ltd, CashCompare Inc.
- Seed, Jan 16, 2013, $2M — Denali Ventures
- Seed, May 8, 2012 — Plug and Play

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Denali Ventures (https://capitalatlas.ai/funds/denali-ventures) — Seed, Series A
- Allspring Global Investments — Series A
- Cawsey Superannuation Fund Pty Ltd — Series A
- CashCompare Inc. — Series A