# FanFood

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fanfood

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.fanfoodapp.com
- Total disclosed funding: $2M
- Latest round: Series A (Jan 11, 2019)
- Investors on record: 3

## About

FanFood Inc. provides innovative digital ordering solutions designed to enhance customer experiences at on-premise food and beverage venues. The platform simplifies the ordering process, reducing wait times and improving operational efficiency.Founded in 2015, FanFood Inc. is based in Chicago, US, and offers a digital ordering platform that caters to food and beverage venues. The company was co-founded by Carson Goodale, Dustin Hemesath, and Elijah Doetsch. In August 2021, FanFood secured USD 0.18 mn in VENTURE DEBT funding from US Capital Global, contributing to a total amount raised of USD 2.05 mn across five deals.FanFood specializes in digital ordering solutions tailored for on-premise food and beverage (F&B) and retail venues. Their core offerings include an online and mobile ordering platform that enables guests to order ahead, request ASAP pick-up, or choose delivery from various locations within a venue. The system integrates with existing team applications and is accessible via custom QR codes or the FanFood app, enhancing the guest experience and minimizing wait times during peak hours. Additionally, it features a customizable catering portal for booking food and beverage packages. FanFood serves diverse clients, including sports arenas and concert halls across the United States.FanFood generates revenue through a transactional model involving fees for its digital ordering services, with additional revenue streams linked to partnerships with venues and event organizers. The platform facilitates direct transactions with venues, enhancing service offerings and increasing sales. Pricing plans may include subscription fees, transaction fees per order, or flat-rate service fees. The customizable catering portal and standalone system for staff contribute to higher average order values compared to traditional methods, thereby driving revenue for clients.In August 2021, FanFood raised USD 0.175 mn in VENTURE DEBT funding from US Capital Global, which will be utilized to support expansion across the United States and internationally. The company plans to introduce new products designed to further streamline the ordering process and enhance customer engagement, though specific release dates have not been disclosed. FanFood is focused on broadening its market reach, targeting additional entertainment venues and geographic regions to diversify its client base.

## Funding rounds

- Series A, Jan 11, 2019, $2M — UCLA Venture Capital Fund, Phoenix Sports Partners, Hype Sports Innovation

## Investors

- UCLA Venture Capital Fund (https://capitalatlas.ai/funds/ucla-venture-capital-fund) — Series A
- Phoenix Sports Partners (https://capitalatlas.ai/funds/phoenix-sports-partners) — Series A
- Hype Sports Innovation (https://capitalatlas.ai/funds/hype-sports-innovation) — Series A