# Fandealio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fandealio

- Industry: Software
- Headquarters: Scottsdale, US
- Website: www.ampsy.com
- Total disclosed funding: $3.9M
- Latest round: Seed (Feb 1, 2017)
- Investors on record: 7

## About

Fandealio, Inc. is a company focused on hyperlocal social media marketing and social geofencing, providing tools that engage audiences through real-time insights, enhancing customer interactions across various sectors.Founded in 2013 in Scottsdale, US, Fandealio, Inc. specializes in hyperlocal social media marketing. The company was established by Jeremy Gocke, who has prior entrepreneurial experience. Fandealio has completed 6 deals, with the most recent being on December 15, 2017, where it raised USD 3 million in a Seed funding round, bringing the total amount raised to USD 3 million.Ampsy specializes in hyperlocal social media marketing and social geofencing, offering a suite of advanced tools designed to engage and activate audiences through real-time insights. Their core product revolves around hyperlocal monitoring, analytics, and customer engagement capabilities, which enable brands to enhance the quality of online interactions with potential high-value customers. Ampsy's services cater primarily to industries such as tourism, sporting events, and concerts, helping clients understand audience dynamics and trends through data-driven insights. The platform allows businesses to visualize dynamic social and emotional activity shared by customers, thereby fostering a deeper connection with their target demographics. Ampsy operates in various geographical markets, focusing on North America and expanding its reach into Europe and Asia, where demand for localized marketing solutions continues to grow.Ampsy generates revenue primarily through subscription-based models and partnerships, providing clients with tiered access to their suite of analytics and engagement tools. The company’s transaction structure is built around B2B relationships, where businesses subscribe to their services for ongoing insights and engagement capabilities. Each subscription includes access to features such as hyperlocal social listening, experience analytics, and audience activations, tailored to meet the specific needs of the client. Ampsy’s pricing plans are designed to accommodate a range of businesses, allowing flexibility in how organizations utilize their services for marketing and audience engagement. Their flagship offerings, which are central to revenue generation, position Ampsy as a leader in the hyperlocal marketing space, empowering brands to leverage data for more impactful customer interactions.The funding raised in December 2017 will support Fandealio's strategy to develop new products and enhance current offerings, with a focus on expanding their analytics capabilities. The company plans to penetrate new markets in Europe and Asia by 2025, aligning with the increasing demand for localized marketing solutions. This expansion will leverage the insights gained from their hyperlocal monitoring and engagement tools to cater to the unique needs of regional clients.

## Funding rounds

- Seed, Feb 1, 2017, $1.3M — Exponential Partners, Moonshots Capital, AAF Management
- Seed, Apr 7, 2015, $1.2M — Scout Ventures, Hivers & Strivers, AAF Management
- Seed, Sep 1, 2014, $1.2M — Scout Ventures, Hivers & Strivers, Woodside O’Brien
- Seed, Mar 1, 2012, $0.2M — Scout Ventures, Sugarmaker Media

## Investors

- Scout Ventures (https://capitalatlas.ai/funds/scout-ventures) — Seed
- Sugarmaker Media — Seed
- Hivers & Strivers (https://capitalatlas.ai/funds/hivers-strivers) — Seed
- Woodside O’Brien (https://capitalatlas.ai/funds/woodside-o-brien) — Seed
- AAF Management (https://capitalatlas.ai/funds/aaf-management) — Seed
- Exponential Partners (https://capitalatlas.ai/funds/exponential-partners) — Seed
- Moonshots Capital (https://capitalatlas.ai/funds/moonshots-capital) — Seed