# FancyTech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fancytech

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.fancy.tech
- Total disclosed funding: $14M
- Latest round: Series B (Mar 25, 2025)
- Investors on record: 7

## About

Established in 2020 and based in Nanjing, China, FANCY TECHNOLOGY (FancyTech) is a market company that focuses on cross-platform e-commerce data. The company's Founder and CEO, William, used to work at T-mall Luxury Pavilion. In March 2025, FANCY TECHNOLOGY raised an undisclosed amount of series B funding co-led by new investor Zhilin Capital and returning investor GSR Ventures, with participation from another returning investor DCM. The company provides cross-platform e-commerce data and applies software-as-a-service (SaaS) solutions for merchant users. The company's products include business operating systems (BOS) and open data platform data. It provides material libraries for enterprises via social media platforms such as TikTok and Little Red Book. The business includes module authorization, account purchase, and consulting analysis. It has a self-developed vertical model, FancyGPT, which can automatically generate creative video scripts. It has signed more than 300 brands, covering a wide range of industries such as apparel, sports, beauty, 3C, and luxury goods. The clients include Burberry, TOD's, and DELL. The company will use the March 2025 funding to expand its market reach in Southeast Asia, the Middle East (GCC), Europe and North America.

## Funding rounds

- Series B, Mar 25, 2025 — DCM, GSR Ventures, Zhilin Capital
- Series B, Sep 5, 2023, $14M — DCM, GSR Ventures, Huashan Capital
- Series A, Nov 1, 2022 — GSR Ventures, Huashan Capital, Zhuhai Hengqin Yuanshu Investment
- Angel, Sep 28, 2021 — Unity Asset Management, Huashan Capital, Unique Capital

## Investors

- Unity Asset Management (https://capitalatlas.ai/funds/unity-asset-management) — Angel
- Huashan Capital — Angel, Series A, Series B
- Unique Capital — Angel
- GSR Ventures (https://capitalatlas.ai/funds/gsr-ventures) — Series A, Series B
- Zhuhai Hengqin Yuanshu Investment — Series A
- DCM (https://capitalatlas.ai/funds/dcm) — Series B
- Zhilin Capital — Series B