# Fancy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fancy

- Industry: Internet
- Headquarters: New York, US
- Website: www.thefancy.com
- Total disclosed funding: $6M
- Latest round: Series A (May 1, 2010)
- Investors on record: 1

## About

Fancy is a curated e-commerce platform that uniquely blends social networking with online shopping, enabling users to discover and purchase distinctive products across various categories.Founded in 2009, Fancy operates as a curated e-commerce platform that allows consumers to shop for unique products. The company's headquarters is located in New York, US. In February 2015, Fancy raised USD 20 mn in Series D financing from Culture Convenience Club, bringing the total amount raised to USD 20 mn. The company's CEO is Joseph Einhorn.The Fancy operates primarily as a curated e-commerce platform that combines elements of social networking with online shopping, allowing users to discover and purchase unique products. The platform features an extensive range of items, including fashion, home decor, gadgets, and lifestyle products, all curated to appeal to a trendsetting audience. The company's offerings are designed to create a seamless shopping experience for consumers seeking one-of-a-kind products that reflect their individual style. The end users include fashion-forward individuals and trend enthusiasts who value quality and novelty in their purchases. The Fancy's products are available in various geographical markets, including North America, Europe, and parts of Asia, catering to a diverse customer base that appreciates curated shopping experiences.The revenue structure of The Fancy is primarily driven by direct-to-consumer sales, facilitated through its online platform. Transactions occur as consumers browse and purchase products directly from the site, with the company potentially leveraging partnerships with brands and retailers to expand its product offerings. The pricing plans for these products vary based on the category and exclusivity, with flagship items frequently highlighted to attract consumer interest. The platform may also explore collaboration opportunities with other retailers to broaden its reach, enhancing potential revenue streams through wholesale arrangements. Overall, the company focuses on delivering a unique combination of curated products while maximizing customer engagement and sales through its innovative e-commerce model.In February 2015, Fancy raised USD 20 mn in Series D financing to support its growth strategy. The funding will be utilized to develop and launch new products, although specific details on upcoming releases have not been disclosed. The company is also planning to expand into new markets, targeting regions in Asia by the end of 2015 to reach a broader customer base.

## Funding rounds

- Series A, May 1, 2010, $6M — General Catalyst Partners

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A