# Fancy Sprinkles

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fancy-sprinkles

- Industry: Food
- Headquarters: Glendale Heights, US
- Website: www.fancysprinkles.com
- Latest round: Series A (Sep 26, 2018)
- Investors on record: 1

## About

Fancy Sprinkles, based in the United States, specializes in innovative edible decorations, including sprinkles and edible glitters, designed to enhance desserts and culinary creations for both amateur and professional bakers.Fancy Sprinkles was founded in 2016 in the United States, focusing on edible decorations for baking. In September 2018, Fancy Sprinkles raised Series A funding from Sterling Partners.FANCY SPRINKLES® specializes in a diverse range of innovative edible decoration products designed to enhance the visual appeal of cakes, cupcakes, ice cream, and cookies. The company offers an array of sprinkles, edible glitters, and sugars that aim to transform standard treats into eye-catching creations, catering to both amateur bakers and professional culinary artists. Their product lineup includes items like specialty sprinkles, food coloring gels, and cocktail decorating kits, reflecting a modern and playful approach to food presentation. These products are designed for use at various celebrations, from birthdays to holidays, allowing consumers to elevate ordinary moments into extraordinary experiences. FANCY SPRINKLES® reaches a broad customer base across North America and beyond, appealing to individuals seeking to express creativity through baking, as well as commercial clients in the foodservice and retail sectors.FANCY SPRINKLES® generates revenue primarily through direct-to-consumer sales and partnerships with retailers and wholesalers. Customers typically purchase products via the company’s online platform, where they can select from a variety of individual items such as sprinkles and edible glitter packets, as well as bundled kits that cater to specific baking needs. The pricing structure includes flagship products like the Moonstone Iridescent Edible Glitter and Filthy Rich Sugar, which are positioned at competitive rates within the gourmet baking sector. Business transactions are facilitated through secure online payment processing, and the company promotes its offerings through targeted marketing strategies to attract both individual consumers and businesses in the food and beverage industry. The model emphasizes accessibility and creativity, aligning with contemporary trends in culinary decoration.

## Funding rounds

- Series A, Sep 26, 2018 — Sterling Partners

## Investors

- Sterling Partners (https://capitalatlas.ai/funds/sterling-partners) — Series A