# Fancy Cellar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fancy-cellar

- Industry: Logistics & Distribution
- Headquarters: Shanghai, China
- Website: www.fancycellar.com
- Latest round: Seed (Mar 17, 2015)
- Investors on record: 1

## About

Fancy Cellar specializes in premium domain acquisitions, providing a valuable online asset for individuals and businesses aiming to elevate their digital presence in luxury markets, particularly wine and collectibles.Fancy Cellar operates in the domain acquisition sector, focused on offering premium domain names to clients. The company is headquartered in Shanghai, China. In March 2015, it raised SEED funding from SOSV, which supported its initial expansion efforts. The details of its founder and any prior ventures are not disclosed.FancyCellar.com, currently offered for sale by HugeDomains, operates primarily in the domain acquisition sector, providing a premium domain name as its core product. The domain is positioned within the e-commerce and online retail markets, targeting individuals and businesses looking to enhance their online presence. The end use case aims to facilitate businesses in establishing a strong digital identity, particularly in niche markets associated with luxury goods, wine, or collectibles. The domain name itself is an asset that can be leveraged for various online ventures, particularly those seeking to create an upscale brand image. Customers include entrepreneurs, small to medium-sized enterprises, and corporations looking to invest in high-value domain names to drive traffic and improve brand recognition across North America, Europe, and Asia.The revenue model for FancyCellar.com centers around direct sales and financing options provided through HugeDomains. Transactions typically occur as one-time purchases or via structured payment plans, allowing customers to acquire the domain for USD 8,795 or through 24 monthly payments of USD 366.46 at 0% interest. This model is designed to appeal to a wide range of clients, including individual entrepreneurs and businesses seeking domain investments. Revenue is generated from these domain sales, with the potential for additional income through upselling related services, such as website hosting or privacy protection services. The structure of these transactions supports both B2B and direct-to-consumer sales, enabling customers to secure valuable digital assets that align with their business strategies.Following the SEED funding in March 2015, Fancy Cellar plans to expand into new markets, targeting regions such as North America and Europe. This expansion is designed to enhance their market presence and cater to a broader audience seeking premium domain names. Although specific product launches or release dates are not detailed, the company is focused on leveraging the additional resources from their recent funding round to support these strategic initiatives.

## Funding rounds

- Seed, Mar 17, 2015 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed