# FanCompass

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fancompass

- Industry: Internet
- Headquarters: Novato, US
- Website: www.fancompass.com
- Total disclosed funding: $0.2M
- Latest round: Angel (Aug 1, 2013)
- Investors on record: 1

## About

FanCompass, Inc. is a technology company specializing in fan engagement solutions for sports franchises, enhancing interactions and data capture through its innovative platform, FC CORE, designed for diverse sports organizations.Founded in 2009 in Novato, US, FanCompass, Inc. operates as a standalone entity. The company was founded by Jamie Pardi and has undergone strategic pivots to focus on fan engagement. In August 2013, FanCompass received an Angel investment of USD 230,000 from KB Partners, representing the total amount raised throughout its funding journey. The company is based in Novato, California, and caters to clients primarily in North America, Europe, and parts of Asia.FanCompass primarily offers its flagship product, FC CORE, a comprehensive fan engagement platform designed to enhance interactions between sports franchises and their fan bases. This platform allows organizations to provide fans with 24/7 access to team content, promotions, and engagement opportunities across various digital devices. By facilitating continuous fan interaction, FC CORE captures first-party data that organizations can leverage for targeted marketing and sponsorship opportunities. The service targets a diverse clientele, including sports teams from Major League Baseball (MLB), National Basketball Association (NBA), and other professional leagues, ensuring a wide range of end users, from casual fans to corporate partners. Geographically, FanCompass serves clients across North America, Europe, and parts of Asia, broadening its reach to include teams from various professional sports leagues, thus enhancing worldwide fan engagement.FanCompass generates revenue through a subscription-based model, which allows organizations to access the FC CORE platform for a fixed monthly fee. This structure facilitates predictable billing and ongoing service delivery, helping teams maintain year-round engagement with their fan bases. The transactions typically occur directly between FanCompass and its clients, which include sports franchises and their corporate partners, emphasizing a B2B model. Clients benefit from unlimited revenue streams associated with sponsorship opportunities and data-driven marketing strategies, ultimately driving ROI. Partnerships with organizations enable them to effectively utilize the platform’s capabilities, fostering deeper relationships with fans and enhancing overall fan experiences, thereby solidifying the value proposition of FanCompass's services.FanCompass plans to utilize the recent Angel investment of USD 230,000 from August 2013 to develop new features for the FC CORE platform, enhancing its capabilities further. The company is targeting expansion into European markets, specifically in the UK and Germany, with plans to establish a presence by 2024. This strategic growth will allow FanCompass to tap into new client bases and enhance its service offerings across the continent.

## Funding rounds

- Angel, Aug 1, 2013, $0.2M — KB Partners

## Investors

- KB Partners (https://capitalatlas.ai/funds/kb-partners) — Angel