# FanBridge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fanbridge

- Industry: Internet
- Headquarters: New York, US
- Website: www.fanbridge.com
- Total disclosed funding: $2.4M
- Latest round: Series A (Jan 18, 2011)
- Investors on record: 8

## About

FanBridge, Inc. is a marketing platform tailored for creators, offering essential tools for audience engagement and management, designed for musicians, artists, and bloggers to enhance their digital presence.Founded in 2006 in New York, US, FanBridge, now operating as Kit, provides a marketing platform for creators. The company has undergone strategic pivots to adapt to the evolving needs of its clientele. The founders, Kay Shin and Rishi Khanna, have previously been involved in other ventures. The company has raised a total of USD 2.38 mn through four funding rounds, with the latest funding occurring in January 2012 from First Round Capital.Kit offers a comprehensive marketing platform for creators, featuring tools for audience engagement, including customizable signup forms, an email creator for newsletters, and integrations for content management. It addresses creators' challenges in audience growth, engagement, and monetization, serving clients predominantly in North America and Europe.Kit generates revenue through a subscription model, allowing creators to access various features for audience management. Revenue comes from direct-to-consumer transactions where users pay a recurring fee for services, including advanced email marketing, customizable landing pages, and analytics tools to enhance engagement tracking.Looking ahead, Kit plans to roll out new features aimed at enhancing creator capabilities, with specific launch dates to be confirmed. The company is targeting expansion into additional markets in North America and Europe by the end of 2023. Recent funding raised in January 2012 will support these initiatives, facilitating further development of the platform and its offerings.

## Funding rounds

- Series A, Jan 18, 2011, $2M — First Round Capital, Lowercase Capital, 500 Global, Uncork Capital, Founder Collective, Grape Arbor VC, 14W Ventures
- Seed, Mar 1, 2009, $0.3M — Founders Fund, Lowercase Capital, Uncork Capital, Founder Collective

## Investors

- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Seed, Series A
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed, Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Grape Arbor VC — Series A
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Series A