# FanBread.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fanbread-com

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.fanbread.com
- Total disclosed funding: $1.9M
- Latest round: Seed (Jul 1, 2015)
- Investors on record: 5

## About

FanBread.com is a content-driven platform that offers practical financial tips, home improvement guides, side hustle ideas, and life hacks to enhance everyday living for its users.FanBread.com, founded in 2014 and headquartered in Santa Monica, US, operates a platform focused on providing valuable content to users. The company has undergone significant growth with four deals completed, the most recent being a Seed funding round in August 2016, where it raised USD 1.890 mn from investors such as 500 Global, Amplify, Sway Ventures, Tandem Capital, and Wavemaker Partners. This funding has contributed to a current company valuation of USD 7.890 mn. The company was acquired by RockYou in August 2016, though financial terms were undisclosed.FanBread.com primarily offers a content-driven platform that provides financial tips, home improvement guides, side hustle ideas, and various life hacks aimed at enhancing day-to-day living. The website serves as a comprehensive resource for individuals seeking practical advice in areas such as personal finance, home improvement, career development, and lifestyle enhancement. The articles, authored by Jake Palmer, are designed to empower users by addressing common challenges and providing actionable solutions, ultimately helping them make informed decisions. This service caters to a diverse audience, including homeowners, young professionals navigating their careers, and families looking to improve their living spaces. While the company predominantly reaches a North American audience, its insights and advice have relevance that extends to a global user base, given the universal nature of the topics discussed.FanBread.com generates revenue through its participation in the Amazon Services LLC Associates Program, which allows the company to earn fees by linking to Amazon.com and affiliated sites. This affiliate marketing model facilitates transactions between the website and its users by directing traffic to Amazon for the purchase of related products. As users engage with the content and subsequently click through to Amazon, the company benefits from a commission on qualifying purchases made by these referred customers. This structure allows for a seamless integration of content and commerce, where the articles serve not only as informative resources but also as pathways to product acquisition. The financial dynamics revolve around consumer engagement and purchasing behavior driven by the content provided, establishing a direct link between the company's offerings and its revenue generation mechanisms.Moving forward, FanBread.com aims to enhance its platform by designing and launching new products targeted at providing even more specialized content related to personal finance and home improvement by the end of 2023. Additionally, the company is considering expansion into markets beyond North America, specifically targeting Europe and Asia by 2024. The recent Seed funding of USD 1.890 mn will be pivotal in supporting these initiatives, facilitating the development of new content offerings and marketing efforts to reach these new demographics.

## Funding rounds

- Seed, Jul 1, 2015, $1.9M — Wavemaker Partners, 500 Global, Amplify, Tandem Capital, Sway Capital

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Amplify (https://capitalatlas.ai/funds/amplify) — Seed
- Tandem Capital (https://capitalatlas.ai/funds/tandem-capital) — Seed
- Sway Capital (https://capitalatlas.ai/funds/sway-capital) — Seed