# Fanatics Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fanatics-holdings

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.fanaticsinc.com
- Total disclosed funding: $3.2B
- Latest round: Series H (Dec 15, 2021)
- Investors on record: 19

## About

Fanatics, Inc. is a US-based leading digital sports platform that specializes in e-commerce, offering a diverse range of licensed sports merchandise and collectibles to enhance fan experiences.
Founded in 2002 by founder Michael Rubin and headquartered in New York, US, Fanatics, Inc. operates as a prominent global digital sports platform, focusing on e-commerce and sports merchandise. In June 2025, Fanatics Holdings, Inc. raised USD 225 million in venture funding from returning investor Silver Lake, through exercise of its outstanding warrants and penny warrants.
Fanatics, Inc. operates a comprehensive digital sports platform, providing licensed fan gear, jerseys, lifestyle apparel, and hard goods through Fanatics Commerce. In addition, the company offers Fanatics Collectibles, which includes trading cards and sports memorabilia, and operates Fanatics Betting & Gaming, featuring online sports betting and iGaming. With a customer base exceeding 100 million fans and partnerships with over 900 sports properties across North America, Europe, and Asia, Fanatics ensures products are widely available to enhance fan engagement. 
Fanatics, Inc. generates revenue through various channels including direct-to-consumer sales, partnerships with sports leagues, and retail transactions. The company primarily operates via e-commerce platforms, where customers purchase licensed merchandise. Fanatics also benefits financially from partnerships with sports leagues, allowing collaborative product offerings. The integration of betting services diversifies its revenue streams as well.

## Funding rounds

- Series H, Dec 15, 2021, $1.5B — Qatar Investment Authority, Fidelity Investments, BlackRock, Blue Pool Capital, NFL Players Association, NHL Interactive CyberEnterprises, LLC, BDT & MSD Partners, MLB Advanced Media, LP., Major League Baseball Players Association, National Football League
- Series F, Mar 24, 2021, $323M — Blackstone Group, Silver Lake, Fidelity Investments, Neuberger Berman, Thrive Capital, Franklin Templeton, MLB Advanced Media, LP.
- Series E, Aug 13, 2020, $350M — Fidelity Investments, Neuberger Berman, Thrive Capital, Franklin Templeton
- Series D, Sep 6, 2017, $515M — NFL Players Association, Major League Soccer, NHL Interactive CyberEnterprises, LLC, SB Investment Advisers, MLB Advanced Media, LP., National Football League
- Series C, Feb 1, 2016, $49M — Silver Lake
- Series C, Sep 3, 2015, $300M — Silver Lake
- Series A, Jun 6, 2012, $150M — Insight Partners, Andreessen Horowitz

## Investors

- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series C, Series F
- NFL Players Association — Series D, Series H
- Major League Soccer — Series D
- NHL Interactive CyberEnterprises, LLC — Series D, Series H
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D
- MLB Advanced Media, LP. — Series D, Series F, Series H
- National Football League — Series D, Series H
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series E, Series F, Series H
- Neuberger Berman (https://capitalatlas.ai/funds/neuberger-berman) — Series E, Series F
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series E, Series F
- Franklin Templeton (https://capitalatlas.ai/funds/franklin-templeton) — Series E, Series F
- Blackstone Group (https://capitalatlas.ai/funds/blackstone-group) — Series F
- Qatar Investment Authority (https://capitalatlas.ai/funds/qatar-investment-authority) — Series H
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series H
- Blue Pool Capital (https://capitalatlas.ai/funds/blue-pool-capital) — Series H
- BDT & MSD Partners (https://capitalatlas.ai/funds/bdt-msd-partners) — Series H
- Major League Baseball Players Association — Series H