# Fanale Initiative

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fanale-initiative

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.driveyello.com
- Total disclosed funding: $3.8M
- Latest round: Series A (Mar 31, 2019)
- Investors on record: 2

## About

Fanale Initiative specializes in innovative last-mile delivery solutions, leveraging partnerships to enhance logistics efficiency and provide timely delivery services tailored to various business needs.Fanale Initiative, founded in 2014, is headquartered in Sydney, Australia, and focuses on last-mile delivery services. With a total of 6 deals, the company secured AUD 1.73 mn in Series A funding on March 31, 2019, from Tidal Ventures. The CEO, Asheesh Chacko, leads the company in its operational endeavors.Drive Yello offers a comprehensive suite of last-mile delivery solutions, primarily powered by its partnership with Sherpa, which creates a robust and efficient network for same-day delivery services. The company's core offerings include on-demand delivery for urgent and temperature-sensitive items, allowing businesses to manage deliveries that require immediate attention. Additionally, Drive Yello's Shift Booking feature enables clients to schedule couriers for dedicated shifts, enhancing operational flexibility during peak periods. The platform is designed to integrate clients’ existing fleets, optimizing delivery processes through real-time tracking, route optimization, and order bundling. Drive Yello serves businesses across various sectors, including retail and e-commerce, with a focus on markets throughout Australia and selectively in other regions as it expands.Drive Yello generates revenue through a structured transaction model that includes both business-to-business (B2B) partnerships and direct services to end consumers. Clients engage with the platform via flexible subscription models or pay-per-use arrangements tailored to their delivery needs. Services include bulk pickups, grouped deliveries, and hyperbatching, which assigns multiple deliveries to a single driver, enhancing cost-efficiency and service reliability. Pricing structures are customized based on logistics requirements, enabling businesses to optimize their last-mile delivery processes effectively.In March 2019, Fanale Initiative raised AUD 1.73 million in Series A funding from returning investor Tidal Ventures. The company plans to develop new products aimed at enhancing its delivery offerings and improve the user experience. Future growth will also involve expanding into new geographic markets, with specific targets yet to be defined. The recent funding will support product development and market expansion initiatives.

## Funding rounds

- Series A, Mar 31, 2019, $1.2M — Tidal Ventures
- Seed, Aug 18, 2017, $1.6M — Tidal Ventures
- Seed, Apr 1, 2016, $1M — Tidal Ventures, Asia Pacific Growth Management

## Investors

- Tidal Ventures (https://capitalatlas.ai/funds/tidal-ventures) — Seed, Series A
- Asia Pacific Growth Management — Seed