# FamilyLink

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/familylink

- Industry: Internet
- Headquarters: Provo, US
- Website: www.familylink.com
- Total disclosed funding: $4.2M
- Latest round: Series B (Feb 22, 2009)
- Investors on record: 2

## About

FamilyLink is a genealogy-focused company that connects individuals with their ancestry by providing tools for building family trees and accessing historical records, enhancing personal connections to heritage.FamilyLink is a genealogy service that helps users trace their family lineage. Founded in 2006 in Provo, US, the company has undergone strategic development over the years. In November 2011, FamilyLink was acquired by MyHeritage Ltd, a portfolio company of Accel Partners, Mosaic Ventures, and Index Ventures. The acquisition terms were not disclosed. The company has completed three deals to date, with a Series B funding round raising USD 2.90 mn, the most recent deal occurring on November 21, 2011. Founder details are not available.FamilyLink offers a comprehensive suite of genealogy and historical record services, enabling individuals to construct family trees and access a vast collection of historical documents. Their platform combines DNA testing, family tree building, and access to billions of historical records, catering to genealogists, historians, and users interested in tracing their ancestry. Services were enhanced following the integration with WorldVitalRecords and aim to facilitate uncovering family connections and validating lineage, supported by a global customer base especially in North America, Europe, and parts of Asia.FamilyLink generates revenue primarily through subscription models, providing tiered pricing plans for access to genealogical records, DNA analysis, and premium family tree management features. Customers can opt for monthly or annual subscriptions, with comprehensive plans unlocking additional resources for in-depth ancestry exploration. This direct-to-consumer revenue model is bolstered by partnerships that enhance their database of historical records and DNA services.Future growth for FamilyLink includes the strategic development of new products aimed at expanding their service offerings. The recent acquisition by MyHeritage is expected to leverage additional resources for product development and market reach. The company plans to enhance its presence in the genealogy market and further expand into new geographic regions, although specific timelines and regions targeted for growth have not been disclosed. FamilyLink aims to utilize the recent Series B funding of USD 2.90 mn to support these growth initiatives.

## Funding rounds

- Series B, Feb 22, 2009, $2.9M — Signal Peak Ventures, TTP Capital Advisors of Japan
- Series A, Aug 1, 2007, $1.3M — Signal Peak Ventures, TTP Capital Advisors of Japan

## Investors

- Signal Peak Ventures (https://capitalatlas.ai/funds/signal-peak-ventures) — Series A, Series B
- TTP Capital Advisors of Japan — Series A, Series B