# FameBit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/famebit

- Industry: Marketing/Advertising
- Headquarters: Brampton, Canada
- Website: www.famebit.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Jun 23, 2014)
- Investors on record: 4

## About

FameBit, LLC is a digital marketing platform that connects influencers with brands for effective branded content collaborations, enhancing engagement through targeted campaigns.Founded in 2013, FameBit, LLC operates as a digital marketing service facilitating partnerships between content creators and brands. The company is headquartered in Brampton, Canada. It raised a total of USD 1.40 mn through its SEED funding round, the latest of which occurred on October 11, 2016, with investors including 500 Global, DeNA, and Science, Inc. FameBit was acquired by Google Inc. in October 2016.The primary service of FameBit is YouTube BrandConnect, a self-service platform that enables brands to collaborate with content creators on branded content campaigns. The platform equips users with an influencer dashboard for campaign management, a customizable Media Kit with audience insights, and connects creators across diverse genres like lifestyle, gaming, education, and tech. Currently, it serves creators in key markets such as the United States, Brazil, the United Kingdom, India, and Indonesia.FameBit generates revenue through partnerships between creators and brands, focusing on branded content deals. Compensation for creators is directly provided by brands for participation in campaigns, which may include video content, product placements, or promotional messaging. Each agreement is tailored with specific deliverables, timelines, and payment terms, creating a structured approach to engage both creators and brands effectively in the influencer marketing landscape.FameBit aims to expand its YouTube BrandConnect platform by designing new tools that enhance creator-brand interactions. The company is focusing on entering additional markets, particularly in Europe and Asia, by the end of 2023. The recent SEED funding round will support product development and market expansion initiatives, facilitating the enhancement of its services following the acquisition by Google Inc. in October 2016.

## Funding rounds

- Seed, Jun 23, 2014, $1.4M — 500 Global, DeNA, Science, Inc.
- Seed, Sep 1, 2013 — 500 Global, Extreme Startups

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Extreme Startups — Seed
- DeNA — Seed
- Science, Inc. — Seed