# FakeSpot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fakespot

- Industry: Software
- Headquarters: New York, US
- Website: www.fakespot.com
- Total disclosed funding: $5.3M
- Latest round: Series A (Nov 9, 2020)
- Investors on record: 5

## About

FakeSpot Inc. analyzes and identifies fraudulent reviews and counterfeit products, equipping consumers and businesses with tools to enhance their purchasing decisions through innovative technology.Founded in 2016 in New York, US, FakeSpot Inc. specializes in review analysis to combat fake reviews. In May 2023, Mozilla acquired FakeSpot Inc. from investors including Faith Capital, SRI Capital, 500 Global, Bullpen Capital, and Graph Ventures, enabling the integration of its technology into Firefox. The company has completed five funding deals, the latest being a Series A round where USD 4.00 mn was raised, led by Bullpen Capital, bringing the total amount raised to USD 4.00 mn. The founder, Rob Gross, has a history in technology innovation.FakeSpot focuses on the analysis and identification of fake reviews and counterfeit products with its tools, designed for both consumers and businesses. Its flagship offerings include the Fakespot Analyzer, which uses advanced algorithms to evaluate product review authenticity across various e-commerce platforms. This service aims to address consumer concerns about misleading reviews and counterfeit items, providing essential insights for informed purchasing decisions. Its solutions are in demand among individual consumers and e-commerce businesses primarily in North America and Europe, working to create a safer online shopping experience.FakeSpot generates revenue through subscription-based models and partnerships with businesses integrating its review analysis services. Clients utilize the Fakespot Analyzer on a tiered pricing structure, catering to both individual users and businesses requiring higher usage limits. Revenue is generated through direct online subscriptions and collaborations with e-commerce platforms incorporating Fakespot technology. The company's offerings, particularly its Chrome extension and mobile applications, drive user engagement and revenue, aligning with current shopping trends.Following the acquisition by Mozilla on May 2, 2023, FakeSpot plans to leverage its technology in the Firefox browser, thereby expanding its reach. The acquisition allows Mozilla to enhance its team and integrate FakeSpot's capabilities, potentially introducing new features and products designed for the browser environment. This strategic move will target growth in the online review space while enhancing the safety and reliability of user-generated content. The recent funding will support these initiatives, ensuring the effective integration and expansion of FakeSpot's technology.

## Funding rounds

- Series A, Nov 9, 2020, $4M — Bullpen Capital, 500 Global, SRI Capital, Graph Ventures, Faith Capital
- Seed, Sep 4, 2018, $1.3M — SRI Capital, Faith Capital

## Investors

- SRI Capital (https://capitalatlas.ai/funds/sri-capital) — Seed, Series A
- Faith Capital (https://capitalatlas.ai/funds/faith-capital) — Seed, Series A
- Bullpen Capital (https://capitalatlas.ai/funds/bullpen-capital) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Graph Ventures (https://capitalatlas.ai/funds/graph-ventures) — Series A