# Fairy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fairy

- Industry: Software
- Headquarters: Seongnam, South Korea
- Website: www.fairytech.ai
- Total disclosed funding: $1.1M
- Latest round: Seed (Aug 24, 2023)
- Investors on record: 5

## About

Headquartered in Seongnam, South Korea, Fairy, Inc. specializes in advanced On-Device AI solutions that enhance customer engagement across various sectors, utilizing its innovative technology to drive user interaction outside traditional app environments.Fairy, Inc., founded in 2021 in Seongnam, South Korea, provides an On-Device AI solution for businesses to enhance customer engagement. The company has secured a total of KRW 1,400.00 mn through its Seed funding round, with its most recent deal occurring on 2023-08-24. Key investors include Bass Ventures, Infobank, Konai Partners, and Mashup Ventures.Fairy Inc. specializes in providing an advanced On-Device AI solution designed to enhance customer engagement for businesses across various sectors. The core offering, the Fairy SDK, is engineered to detect user activities on both Android and iOS platforms, facilitating tailored interactions for end users outside of traditional app environments. This technology addresses challenges related to user retention and engagement, evidenced by reported service retention rates of 81% and notification click-through rates of 38%. Fairy's clientele includes prominent brands such as Walmart, Adidas, and Expedia, indicating its broad appeal in industries ranging from e-commerce to hospitality. The company's solutions are positioned to serve both mobile applications and web platforms, operating in multiple geographical markets, including North America, Europe, and Asia.Fairy Inc. generated revenue of KRW 1,528.40 mn in 2022. The company primarily focuses on B2B partnerships with retailers and service providers, integrating the Fairy SDK into clients' digital platforms to enhance customer engagement capabilities. This integration operates on a subscription-based pricing model, tailored to the scale and needs of the client, ensuring effective solutions that meet diverse operational demands.Following its most recent Seed funding in August 2023, Fairy, Inc. has been selected for the Accelerator Investment-Driven Tech Incubator Program by Korea Tech Incubator for Startup. The company is expected to utilize this funding to design and launch new products while expanding into new markets. Specific regions targeted for expansion have yet to be publicly disclosed.

## Funding rounds

- Seed, Aug 24, 2023 — Mashup Ventures, Korea Tech Incubator for Startup
- Seed, Jul 3, 2023, $1.1M — Mashup Ventures, Bass Ventures, Infobank, Konai Partners
- Seed, Nov 15, 2022 — Mashup Ventures

## Investors

- Mashup Ventures (https://capitalatlas.ai/funds/mashup-ventures) — Seed
- Bass Ventures (https://capitalatlas.ai/funds/bass-ventures) — Seed
- Infobank (https://capitalatlas.ai/funds/infobank) — Seed
- Konai Partners — Seed
- Korea Tech Incubator for Startup — Seed