# Fairplay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fairplay

- Industry: Financial Services
- Headquarters: Mexico City, Mexico
- Website: www.getfairplay.com
- Total disclosed funding: $20M
- Latest round: Series A (Jan 18, 2022)
- Investors on record: 7

## About

Founded in 2019 and based in Mexico City, Mexico, FREEDOM TO SCALE, S. A. de C. V. trading as Fairplay, operates as a fintech company that provides a capital-as-a-service platform for market vendors and the e-commerce industry. Manolo Atala is the co-founder and CEO of the company. In October 2024, Fairplay raised MXN 655 million in venture debt funding from BBVA Spark.


The company's products include capital for e-commerce, capital for marketplace vendors, and Fairplay insights. The firm provides a performance-based financing platform that supports and helps e-commerce companies to grow by advancing revenue for marketing spend. It also offers funding in exchange for a steady share of revenues until the capital is paid back plus a flat fee. The enterprise partners with AWS, MHA, Envioclick, Tiendanube, KueskiPay, and Cofoce.

The company will use the October 2024 funding to expand its support to small and medium-sized companies (SMEs) in Latin America’s retail sector.

## Funding rounds

- Series A, Jan 18, 2022, $15M — Elevar Equity, QED Investors, Speedinvest, Nazca, DILA Capital, Kayyak Ventures, Architect Capital
- Seed, Nov 15, 2019, $5.1M — QED Investors, Nazca

## Investors

- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Seed, Series A
- Nazca (https://capitalatlas.ai/funds/nazca) — Seed, Series A
- Elevar Equity (https://capitalatlas.ai/funds/elevar-equity) — Series A
- Speedinvest (https://capitalatlas.ai/funds/speedinvest) — Series A
- DILA Capital (https://capitalatlas.ai/funds/dila-capital) — Series A
- Kayyak Ventures (https://capitalatlas.ai/funds/kayyak-ventures) — Series A
- Architect Capital — Series A