# Fairdeal.Market

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fairdeal-market

- Industry: Internet
- Headquarters: Gurgaon, India
- Website: www.fairdeal.market
- Total disclosed funding: $17M
- Latest round: Series A (May 26, 2026)
- Investors on record: 5

## About

Based in India, FDM Digital Solutions Private Limited, doing business as Fairdeal.Market, operates as a provider of an online platform for retail brands, allowing them to buy and sell products. 
Based in Haryana, India, FDM Digital Solutions Private Limited, operating as Fairdeal.Market, was founded in 2022 by Prateek Bansal and Yash Bansal. The company offers an integrated retail platform aimed at streamlining and optimizing operations for direct-to-consumer (D2C) brands. In May 2026, it secured USD 15 million in a Series A funding round led by Bertelsmann India Investments, with participation from WaterBridge Ventures and Incubate Fund.

Fairdeal.Market offers an end-to-end, plug-and-play platform for D2C brands, enabling them to focus on growth while it manages retail distribution complexities. Its services include data-driven retailer matching, real-time sales insights, extensive retail reach, and streamlined payment collection.

Fairdeal.Market earns revenue primarily through its tech-enabled B2B distribution platform, which facilitates omnichannel supply chain management for brands. It monetizes by offering real-time inventory access, digital sales booking, and AI-powered analytics to micro-retailers and D2C brands, with a reported ?1.05 crore in annual revenue as of March 2024

The company plans to use the funding to expand its marketplace by increasing seller onboarding, enhancing logistics and supply chain capabilities, and strengthening its technology infrastructure to improve transaction efficiency. The investment from Bertelsmann India Investments reflects confidence in Fairdeal.Market’s potential to address cross-border trade fragmentation and capitalize on rising demand for streamlined, digital procurement and distribution solutions in emerging markets.

## Funding rounds

- Series A, May 26, 2026, $15M — Incubate Fund, Bertelsmann India Investments, WaterBridge Ventures
- Seed, Sep 29, 2023, $2M — GrowX Ventures, WaterBridge Ventures, Gemba Capital

## Investors

- GrowX Ventures (https://capitalatlas.ai/funds/growx-ventures) — Seed
- WaterBridge Ventures (https://capitalatlas.ai/funds/waterbridge-ventures) — Seed, Series A
- Gemba Capital (https://capitalatlas.ai/funds/gemba-capital) — Seed
- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Series A
- Bertelsmann India Investments (https://capitalatlas.ai/funds/bertelsmann-india-investments) — Series A