# Fair Go Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fair-go-finance-pty

- Industry: Financial Services
- Headquarters: Perth, Australia
- Website: www.fairgofinance.com.au
- Latest round: Seed (Jun 1, 2014)
- Investors on record: 1

## About

Fair Go Finance Pty Ltd provides accessible personal loan solutions across Australia, specializing in unsecured loans designed to meet diverse financial needs with a streamlined online application process.Founded in 2008 and headquartered in Perth, Australia, Fair Go Finance Pty Ltd offers personal loan services. In September 2019, Skybound Capital Group acquired a 60 percent majority stake in the company from MyBucks for AUD 20 million. The CEO, Paul Walshe, leads the company as it continues to serve its clientele throughout Australia.Fair Go Finance primarily offers a range of personal loans tailored to meet the diverse financial needs of its customers across Australia. Their core offerings include unsecured personal loans, which allow individuals to borrow amounts ranging from AUD 2,050 to AUD 10,000 for various purposes, such as emergency expenses, wedding costs, education-related expenses, travel, car repairs, and other personal needs. These loans are designed to be accessible, with an online application process that takes just six minutes to complete. The company emphasizes a customer-centric approach, providing personalized rates and repayment plans without impacting customers' credit scores. Fair Go Finance serves a broad client base, including consumers seeking immediate financial relief and those looking to manage larger purchases over time. The company's operations extend throughout Australia, catering to urban and regional markets alike.Fair Go Finance generates revenue primarily through the interest and fees associated with its personal loan offerings. Customers apply for loans online, receive customized rates based on their individual circumstances, and agree to the loan terms via secure SMS verification. The company charges an interest rate of 29.90%, with a comparison rate of 41.64%, applicable to their unsecured personal loans. Customers make repayments based on their chosen loan amount and duration, which can vary significantly. By fostering a relationship with its clients, Fair Go Finance aims to boost their credit scores through timely repayments, enhancing customer loyalty and retention in the process. This model supports the company’s goal of providing transparent and straightforward financial services to its clientele.In September 2019, Fair Go Finance received AUD 20 million from Skybound Capital Group to support its growth strategies. The funding will be utilized to enhance existing product offerings and streamline operations. The company is exploring the launch of new financial products aimed at addressing emerging market needs, although specific details on release dates have not been disclosed. Additionally, Fair Go Finance plans to expand its services into new regions within Australia to increase its market reach by the end of 2023.

## Funding rounds

- Seed, Jun 1, 2014 — Accion

## Investors

- Accion (https://capitalatlas.ai/funds/accion) — Seed