# Faculty World

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/faculty-world

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.faculty.world
- Total disclosed funding: $3M
- Latest round: Seed (Jun 9, 2021)
- Investors on record: 6

## About

Faculty World Inc. is a beauty company focused on self-expression through innovative nail-related products and cosmetics, catering to fashion-forward consumers.Faculty World Inc. was founded in 2019 in San Francisco, US, and specializes in accessories that promote self-expression. The company was founded by Fenton Jagdeo, who also serves as CEO. In June 2021, Faculty raised USD 3 million in Seed funding, led by Estée Lauder Companies, with participation from various other investors. The company has completed a total of 1 deal, with its most recent deal occurring on June 9, 2021.Faculty specializes in accessories designed for self-expression, focusing primarily on nail-related products and cosmetics. Their core offerings include nail stickers, nail lacquers, and tooth gem kits. The nail stickers and lacquers feature a variety of designs and colors, catering to consumers seeking personalized and artistic nail aesthetics. The Tooth Gem Starter Kit and its add-ons are aimed at individuals interested in enhancing their smile with customizable dental embellishments. Released in 2022, these products target fashion-forward consumers and beauty enthusiasts, especially in urban markets across North America and Europe.Faculty operates a direct-to-consumer sales model, with pricing strategies that include individual and bundle products. Key offerings include the Nail Kit priced at USD 38.00, various nail lacquers and stickers at USD 17.00 each, and the Tooth Gem Starter Kit at USD 40.00. Additional tooth gem add-ons are available for USD 15.00. Customers complete purchases through the online platform, which supports individual sales while encouraging higher average order values through bundled offerings, enhancing customer engagement and loyalty.Moving forward, Faculty World Inc. plans to expand its product line, with new products currently in the design phase aimed at launching in late 2023. The company also aims to penetrate new markets, specifically targeting regions in Europe and Asia by mid-2024. The recent Seed funding of USD 3 million will be allocated to support product development and market entry strategies, enabling Faculty to enhance its product offerings and reach a broader audience.

## Funding rounds

- Seed, Jun 9, 2021, $3M — Estée Lauder Companies, Maple VC, AUFI Limited, 10K Ventures, Debut Capital, RareBreed Ventures

## Investors

- Estée Lauder Companies — Seed
- Maple VC (https://capitalatlas.ai/funds/maple-vc) — Seed
- AUFI Limited — Seed
- 10K Ventures (https://capitalatlas.ai/funds/10k-ventures) — Seed
- Debut Capital (https://capitalatlas.ai/funds/debut-capital) — Seed
- RareBreed Ventures (https://capitalatlas.ai/funds/rarebreed-ventures) — Seed