# Factor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/factor

- Industry: Software
- Headquarters: Wellington, New Zealand
- Website: www.usefactor.com
- Total disclosed funding: $3M
- Latest round: Seed (May 1, 2025)
- Investors on record: 9

## About

Based in New Zealand, Factor is an energy technology company that specializes in providing innovative SaaS solutions for energy pricing and forecasting, facilitating effective management of complex energy tariffs and pricing scenarios.Founded in 2024 in Wellington, New Zealand, Factor focuses on developing energy pricing and forecasting solutions. The company has completed 2 deals, with its latest funding round being an Add-on Trade Sale of USD 34.90 mn, led by Gentrack Group Limited.Factor offers a robust SaaS platform designed for modern energy pricing and forecasting. Its core product is a forecasting-led pricing engine that enables users to model and price a range of energy offerings by integrating forecasts, charge logic, asset specifications, and site data, all without the need for coding or spreadsheets. The platform serves multi-site customers, allowing them to efficiently manage complex energy tariffs and pricing scenarios, especially in dynamic environments involving electric vehicle (EV) charging, demand response, battery optimization, and power purchase agreements (PPAs). Factor’s technology is applicable across various geographical markets, including North America, Europe, and parts of Asia, facilitating seamless integration with existing software solutions, CRMs, and other operational platforms. Key end users include energy retailers, utilities, and businesses operating in the energy sector looking to streamline their pricing and forecasting processes.Factor generates revenue through a tiered subscription model, offering three distinct plans tailored to different needs. The starter subscription is designed for users who require support for a single use case, while the Enterprise tier provides comprehensive enterprise-grade user management and enhanced support features. In a typical transaction structure, customers subscribe to one of these plans, gaining access to Factor’s pricing engine and forecast libraries, which include advanced capabilities for weather-reflective generation forecasting and load profile analysis. The platform facilitates B2B transactions, where companies leverage Factor’s capabilities to optimize pricing strategies and enhance operational efficiency. This subscription-based model allows clients to access continuous updates and improvements to the service, ensuring they remain competitive in the fast-evolving energy market.Looking ahead, Factor plans to introduce new products designed to enhance its SaaS offering, although specific release dates have not been disclosed. The company is targeting expansion into additional markets, specifically in North America and Europe by the end of 2025. Recent funding from the Trade Sale will aid in supporting these initiatives, allowing Factor to further its technological advancements and market penetration.

## Funding rounds

- Seed, May 1, 2025, $3M — K1W1, Blackbird, Icehouse Ventures, MGV Capital Group, Black Nova Group, Flying Fox Ventures, Angel HQ, Func Ventures, Motion Capital

## Investors

- K1W1 — Seed
- Blackbird (https://capitalatlas.ai/funds/blackbird) — Seed
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed
- MGV Capital Group (https://capitalatlas.ai/funds/mgv-capital-group) — Seed
- Black Nova Group (https://capitalatlas.ai/funds/black-nova-group) — Seed
- Flying Fox Ventures (https://capitalatlas.ai/funds/flying-fox-ventures) — Seed
- Angel HQ — Seed
- Func Ventures (https://capitalatlas.ai/funds/func-ventures) — Seed
- Motion Capital (https://capitalatlas.ai/funds/motion-capital) — Seed