# Factivate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/factivate

- Industry: Software
- Headquarters: Durham, US
- Website: www.factivate.com
- Latest round: Seed (Aug 21, 2015)
- Investors on record: 1

## About

Factivate is a SaaS platform that enables digital marketers to create automated reports and dashboards, simplifying data analytics and performance management without requiring technical expertise.Founded in 2014 and headquartered in Durham, US, Factivate specializes in delivering a robust platform for digital marketing performance insights. The company has undergone a successful funding round, raising seed financing in August 2015 from Cofounders Capital, confirming its position as an investment target. The firm has completed a total of 2 deals, with its most recent deal occurring on August 21, 2015.Factivate offers a comprehensive SaaS platform designed for digital marketers to create personalized, automated reports and dashboards without requiring technical expertise. The core functionalities of the platform include data analytics, performance management, and reporting tools, enabling users to gain actionable insights tailored to their specific marketing goals. By integrating various data sources and aligning them with user-defined key performance indicators (KPIs), Factivate empowers organizations to make informed decisions based on real-time marketing performance metrics. The platform serves a diverse client base, including brand analysts, C-level executives, and marketing teams across industries, primarily targeting the North American and European markets. Factivate's services are designed to address the complexities of digital marketing, helping businesses streamline their reporting processes and optimize their marketing strategies.The revenue model for Factivate is primarily based on subscription services, which provide clients with access to its suite of tools for a recurring fee. This structure is advantageous for both the company and its clients, as it establishes a continuous relationship while allowing clients to utilize the platform to its fullest potential. Clients engage with Factivate's services through various pricing plans, which may include options for onboarding, consulting, and dedicated analytics teams, thus ensuring a tailored approach to each client's needs. The company’s flagship offerings, such as the UTM Smart Manager and customized reporting solutions, are designed to cater to an array of corporate clients, facilitating their marketing insights and operational efficiency.Looking ahead, Factivate is focused on enhancing its platform with the development of new products aimed at further automating marketing analysis and reporting, though specific release dates have not been disclosed. The company plans to expand its operations into the Asian market by 2025, targeting a broader audience with its tailored services. The recent seed financing raised in August 2015 will be strategically utilized to support these initiatives, ensuring that Factivate can effectively meet the growing demands of the evolving digital marketing landscape.

## Funding rounds

- Seed, Aug 21, 2015 — Cofounders Capital

## Investors

- Cofounders Capital (https://capitalatlas.ai/funds/cofounders-capital) — Seed