# FACE IT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/face-it

- Industry: Internet
- Headquarters: London, UK
- Website: www.faceit.com
- Total disclosed funding: $28M
- Latest round: Series B (Feb 20, 2019)
- Investors on record: 5

## About

FACE IT Limited is a competitive gaming platform that enhances player experiences through ranked matches, team leagues, and tournaments in popular games, with a focus on skill-based matchmaking and anti-cheating measures.Founded in 2011, FACE IT Limited operates as a competitive gaming platform headquartered in London, UK. The company was co-founded by Alessandro Avallone, Jeremy Hsc, Niccolo Maisto, Shivam Upadhyay, and Todd Martin. Notably, it received a total investment of GBP 8.540 mn during its Series B funding round on January 24, 2022, which also marks its total amount raised to GBP 8.540 mn. The CEO positions are held by Niccolo Maisto and Todd Martin. FACE IT has participated in 4 deals throughout its history, with its most recent deal concluding in 2022.FACEIT.com provides a suite of online services aimed at improving the gaming experience for competitive players. The platform enables users to engage in ranked matches, team leagues, and tournaments across popular games like Counter-Strike and Dota 2. Its advanced skill-based matchmaking system facilitates fair competition by pairing players of similar abilities. Additionally, FACEIT incorporates an Anti-Cheat Client to maintain gameplay integrity. The platform caters to a diverse audience from casual gamers to those aiming for professional competition, operating actively across North America, Europe, and Asia.In 2021, FACE IT Limited reported a revenue of GBP 33,109,739.1 and an EBITDA of GBP 4,095,017.7, reflecting its financial performance in the competitive gaming industry.Following its acquisition by Savvy Gaming Group in April 2022, FACE IT Limited is poised to expand its reach by merging with ESL Gaming GmbH to create a comprehensive global platform for competitive gaming events. The company is expected to leverage recent funding to enhance its offerings and bolster its presence in new markets.

## Funding rounds

- Series B, Feb 20, 2019, $11M — Makers Fund
- Series A, Dec 24, 2015, $15M — Index Ventures, Anthos Capital, United Ventures
- Seed, Mar 1, 2015, $2M — United Ventures, Cometa

## Investors

- United Ventures (https://capitalatlas.ai/funds/united-ventures) — Seed, Series A
- Cometa (https://capitalatlas.ai/funds/cometa) — Seed
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Anthos Capital (https://capitalatlas.ai/funds/anthos-capital) — Series A
- Makers Fund (https://capitalatlas.ai/funds/makers-fund) — Series B