# Face.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/face-com

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.face.com
- Total disclosed funding: $5.3M
- Latest round: Series B (Sep 27, 2010)
- Investors on record: 2

## About

Face.com is a technology company specializing in facial recognition software, providing innovative solutions for identity verification and social media integration to enhance user experiences across various platforms.Founded in 2007 in Tel Aviv-Yafo, Israel, Face.com specializes in facial recognition technology. The company was acquired by Facebook in June 2012, marking a significant pivot in its business strategy. Initially, Face.com operated independently before its acquisition, enhancing Facebook's capabilities in image recognition. The founders, whose specific histories are not detailed, led the company through its growth phases. The company has raised a total of USD 4.30 mn and was involved in 3 investment deals, with the latest round being an Add-on Trade Sale led by Meta.Face.com offers advanced facial recognition solutions that enable businesses to optimize user engagement through identity verification and automated tagging in social media platforms. Its services cater primarily to technology firms seeking to implement sophisticated image processing capabilities, enhancing user interaction and security features. The company’s clientele ranges from social media platforms to security agencies, all benefiting from tailored solutions that address specific operational needs in facial recognition and image analysis.Face.com generates revenue through licensing its facial recognition technology and related services, which involve structured agreements with clients. The company’s revenue model encompasses consulting fees alongside performance-based partnerships, driving income from both enterprise-level solutions and direct consumer interfaces. Their offerings include custom integrations and ongoing support for clients, ensuring alignment with the evolving landscape of digital identity management.Following its acquisition by Facebook in June 2012, Face.com aims to further enhance its facial recognition capabilities within the social media landscape. The company is planning to introduce new products that leverage AI advancements for improved accuracy and speed in identity verification, with expectations for launches in the upcoming year. Additionally, Face.com is exploring expansion into European markets, targeting increased integration with mobile applications by 2024. The recent funding round will be utilized to support these growth initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Series B, Sep 27, 2010, $4.3M — Yandex, Rhodium
- Series A, Feb 27, 2009, $1M — Rhodium

## Investors

- Rhodium (https://capitalatlas.ai/funds/rhodium) — Series A, Series B
- Yandex — Series B