# Fable Tech Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fable-tech-labs

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.makeitfable.com
- Total disclosed funding: $37M
- Latest round: Series B (Oct 16, 2024)
- Investors on record: 7

## About

Fable Tech Labs Inc. specializes in digital accessibility by providing research and testing services that enhance the inclusivity of digital products for individuals with disabilities.Founded in 2018, Fable Tech Labs Inc. is based in Toronto, Canada, and focuses on accessibility solutions. The company has engaged in three significant deals, with the latest funding round being a Series B round, through which they raised USD 25.00 mn led by Five Elms Capital on October 16, 2024. The CEO, Alwar Pillai, has a history of leading initiatives aimed at improving accessibility in technology products.Fable offers a comprehensive suite of accessibility research and testing services that cater to organizations at any stage of their digital accessibility journey. Their core product, the Fable Engage platform, facilitates regular accessibility research by engaging a community of individuals with disabilities who test and evaluate digital products. Fable's services uncover barriers and facilitate compliance through expert-led research, collaborative partnerships, and strategic consulting. Target clients include enterprise digital teams, UX designers, researchers, product managers, and engineers looking to integrate accessibility into their workflows. Geographically, Fable serves North America, Europe, and parts of Asia, aiming to enhance digital inclusivity across various industries.Fable's revenue model is primarily structured around subscription services and partnerships, enabling clients to access their comprehensive accessibility research offerings. Clients typically engage in ongoing contracts for managed accessibility research, which includes monthly research sessions and training to build in-house expertise. Fable’s tiered subscription plans provide varying levels of service and support tailored to specific organizational needs, ensuring effective integration of accessibility insights into product development. This model allows for a consistent revenue stream while fostering long-term relationships with clients who prioritize inclusivity in their digital products. Fable emphasizes value through its flagship services, such as the Accessible Usability Scale (AUS), which measures the usability of digital experiences in an accessible manner.In October 2024, Fable Tech Labs Inc. raised USD 25.00 mn in Series B funding led by returning investor Five Elms Capital. This funding will support the expansion of Fable's community of product testers to include individuals with hearing and cognitive disabilities, enhance accessibility in AI training datasets, and develop best practices for inclusive design. The company is focused on launching new products aimed at further enhancing their accessibility services and plans to expand its operations into new markets, specifically targeting further growth in Europe and Asia by the end of 2025.

## Funding rounds

- Series B, Oct 16, 2024, $25M — Five Elms Capital
- Series A, May 18, 2022, $11M — Five Elms Capital, Disruption Ventures, Difference Partners
- Seed, Jul 27, 2020, $1.5M — Innovation Grade Capital, Business Development Bank of Canada, Globalive Capital, Village Global, Disruption Ventures

## Investors

- Innovation Grade Capital (https://capitalatlas.ai/funds/innovation-grade-capital) — Seed
- Business Development Bank of Canada — Seed
- Globalive Capital (https://capitalatlas.ai/funds/globalive-capital) — Seed
- Village Global (https://capitalatlas.ai/funds/village-global) — Seed
- Disruption Ventures (https://capitalatlas.ai/funds/disruption-ventures) — Seed, Series A
- Five Elms Capital (https://capitalatlas.ai/funds/five-elms-capital) — Series A, Series B
- Difference Partners — Series A