# Fable Studio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fable-studio

- Industry: Media
- Headquarters: San Francisco, US
- Website: www.fable-studio.com
- Total disclosed funding: $31M
- Latest round: Series A (May 1, 2025)
- Investors on record: 3

## About

Based in the US, Fable Studio, Inc. operates as a creative technology firm specializing in immersive storytelling experiences that integrate art and narrative across multiple platforms.Fable Studio, Inc. was founded in 2017 and is headquartered in San Francisco, US. The company specializes in innovative storytelling solutions that engage users interactively. It was co-founded by Alice Walsh, Edward Saatchi, Neha Kumari, and Pete Billington, who aimed to revolutionize the way stories are told and experienced. The firm has executed 5 deals to date, indicating active engagement in its industry. In May 2025, Fable Studio, Inc. raised USD 24.5 million in series A funding led by new investor Redpoint Ventures, returning investor Greylock Partners. Individual investor also participated in the round. Fable Inc. specializes in creating innovative storytelling experiences that blend art, technology, and narrative. Their core product offerings include immersive digital content solutions designed for various platforms, enabling users to engage with stories in unique and interactive ways. Fable's services cater primarily to content creators, educators, and businesses looking to enhance their storytelling capabilities. The company targets multiple geographical markets, including North America, Europe, and select Asia-Pacific regions, ensuring a broad reach for its products. By focusing on user-centric design, Fable addresses the needs of diverse clients—ranging from independent artists to large enterprises—who seek to captivate audiences and foster meaningful connections through storytelling.Fable Inc. generates revenue through a combination of subscription-based services and project-based partnerships. Clients engage with the company primarily through B2B transactions, where they may subscribe to a tiered service model that offers varying levels of access to Fable's digital storytelling tools and resources. Additionally, bespoke projects for larger clients are negotiated on an individual basis, with pricing structures reflecting the scope and complexity of the services provided. Flagship products, which may include proprietary storytelling platforms, contribute significantly to the revenue stream. These offerings are designed to meet the specific needs of their clientele, thus establishing a sustainable financial model built on long-term relationships and collaborative storytelling initiatives.Fable Studio, Inc. recently raised an undisclosed amount of venture funding from new investor Shasta Ventures, which will be allocated towards developing new storytelling products and expanding into additional markets. The company is currently designing a series of innovative digital storytelling tools expected to launch by the end of 2024. In addition, Fable aims to penetrate the Asian market more deeply by 2025, positioning itself to cater to a broader range of clients seeking interactive storytelling solutions.

## Funding rounds

- Series A, May 1, 2025, $25M — Redpoint Ventures, Greylock Partners
- Seed, Apr 1, 2024, $6.5M — Greylock Partners
- Seed, Jan 1, 2018 — 7percent Ventures

## Investors

- 7percent Ventures (https://capitalatlas.ai/funds/7percent-ventures) — Seed
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed, Series A
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A