# FabFitFun

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fabfitfun

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.fabfitfun.com/
- Total disclosed funding: $63M
- Latest round: Series A (Jan 14, 2019)
- Investors on record: 7

## About

Based in the US, FabFitFun, Inc. operates as a subscription box service delivering curated lifestyle products across beauty, fitness, and home categories, enhancing convenience and personalization for consumers.FabFitFun, Inc. specializes in delivering curated lifestyle products through subscription boxes. Founded in 2015, the company is headquartered in Los Angeles, California, US. The founding team includes Katie Kitchens, Sam Teller, and Tracy Harkins. In June 2020, FabFitFun raised USD 100 mn in a VENTURE DEBT round led by Armentum Partners, bringing the total amount raised to USD 10 mn across four deals.FabFitFun specializes in subscription box services that deliver curated lifestyle products spanning beauty, fitness, and home categories. Their core offerings include a Seasonal Box, which features six full-size products valued at up to USD 350, customizable by the subscriber each season. This service addresses consumers' desires for convenience, personalization, and access to premium products at discounted prices, with members receiving up to 70% off the retail value. The company also provides an option for members to swap unselected items for store credit, enhancing user engagement and satisfaction. FabFitFun's customer base primarily comprises individuals in the United States, with potential reach into markets such as Canada and the UK, catering to consumers seeking high-quality, trendy items often not easily obtained through conventional retail channels.FabFitFun generates revenue through subscription models, offering both annual and seasonal membership plans. The annual membership plan allows subscribers to purchase four boxes at a reduced rate, billed at USD 219.99, while a seasonal plan is available for USD 69.99, billed quarterly. Each membership includes customizable options and access to exclusive deals, creating a direct-to-consumer sales structure. Transactions occur as members select products for their seasonal boxes, reflecting a B2C business model driven by personalized consumer experiences. The flagship offering, the Seasonal Box, not only serves as a primary revenue source but also drives ancillary sales through exclusive weekly drops and limited-time promotions, enhancing overall profitability through strategic pricing and member engagement.In 2020, FabFitFun, Inc. raised USD 100 mn in VENTURE DEBT from Armentum Partners to support its growth initiatives. The company plans to enhance its product offerings with new lifestyle items targeted for launch in the coming months. Additionally, FabFitFun is eyeing expansion into the Canadian and UK markets by the end of 2023, aiming to increase its global footprint and reach a broader customer base.

## Funding rounds

- Series A, Jan 14, 2019, $62M — Kleiner Perkins, New Enterprise Associates, Upfront
- Seed, May 29, 2015, $1M — New Enterprise Associates, Upfront, 500 Global, Simon Ventures, Rachel Zoe Ventures, Draft Ventures

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A
- Upfront (https://capitalatlas.ai/funds/upfront) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Simon Ventures (https://capitalatlas.ai/funds/simon-ventures) — Seed
- Rachel Zoe Ventures (https://capitalatlas.ai/funds/rachel-zoe-ventures) — Seed
- Draft Ventures (https://capitalatlas.ai/funds/draft-ventures) — Seed
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A