# EzBuy Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ezbuy-holdings

- Industry: Consumer Services
- Headquarters: Singapore, Singapore
- Website: www.ezbuy.sg
- Total disclosed funding: $20M
- Latest round: Series B (Mar 23, 2016)
- Investors on record: 3

## About

EzBuy Holdings Limited is an e-commerce platform that provides a wide array of consumer products, emphasizing convenience and diverse choices for customers in Singapore and Malaysia.Founded in 2010, EzBuy Holdings Limited operates as an online retailer offering various consumer goods. The company is headquartered in Singapore and has executed a total of 4 deals. In November 2018, LightInTheBox Holding Co., Ltd. acquired EzBuy Holdings Limited for USD 85.55 mn, marking a significant business transition. The company is led by CEO Wenyu Liu, alongside co-founders Naeem Khan and Wenyu Liu, who have a history of impactful contributions to the e-commerce landscape.EzBuy offers a diverse range of consumer products including fashion, beauty, furniture, toys, and grocery items. The core product offerings consist of snacks, beverages, personal care items, and lifestyle products featuring unique international brands such as SANRITSU, SEOJU, and ??. Catering to both individual consumers and gift buyers, EzBuy provides quality goods aimed at enhancing convenience and choice for customers in various global markets, specifically targeting Singapore and Malaysia.In the most recent fiscal year of 2023, EzBuy reported revenues amounting to USD 549,195.50, with an EBITDA of USD 402,824.30. The company’s revenue model is primarily driven by direct-to-consumer transactions, enabling flexible purchasing options for customers, which fosters a seamless shopping experience and contributes to a steady revenue stream from both repeat and new clientele.Following the acquisition by LightInTheBox in November 2018, EzBuy intends to leverage the recent funding of USD 85.55 mn to expand its product lines and enhance its e-commerce platform. The company has set plans to launch new products in the upcoming year, focusing on categories that align with customer preferences. Additionally, EzBuy is targeting expansion in new markets beyond Singapore and Malaysia, with specific geographic regions yet to be disclosed, aiming for completion by 2025.

## Funding rounds

- Series B, Mar 23, 2016, $20M — IDG Capital, Vision Knight Capital, China Growth Capital
- Series A, Apr 1, 2015 — China Growth Capital

## Investors

- China Growth Capital (https://capitalatlas.ai/funds/china-growth-capital) — Series A, Series B
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series B
- Vision Knight Capital (https://capitalatlas.ai/funds/vision-knight-capital) — Series B