# EZ Texting

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ez-texting

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.eztexting.com
- Total disclosed funding: $38M
- Latest round: Series B (Sep 1, 2018)
- Investors on record: 3

## About

EZ Texting, based in the US, specializes in SMS marketing services, providing businesses with a platform for mass texting and two-way communication, enhancing customer engagement in real-time.Founded in 2005 in San Francisco, US, EZ Texting provides SMS marketing solutions that facilitate effective communication for businesses. The company has undergone strategic developments to adapt to market needs and is not known to have subsidiaries or a parent company. The founders include Komnieve Singh, Punit Shah, Tj Thinakaran, and Vijesh Mehta. In December 2020, EZ Texting secured USD 13 mn in GROWTH funding from CIBC Innovation Banking, which contributes to their total amount raised of USD 13 mn. EZ Texting has completed five deals to date, with the latest in December 2020.EZ Texting specializes in SMS marketing services, offering a robust platform that facilitates mass texting, two-way SMS communication, and automated messaging workflows. Their core product allows businesses to send text messages to both small and large audiences, with capabilities to manage contact lists through manual entry or bulk uploads. The platform enhances customer engagement across various industries, including healthcare, retail, nonprofits, and education. EZ Texting emphasizes a 100% opt-in model, ensuring compliance with industry regulations and trust among clients while operating primarily in the United States and Canada.EZ Texting generates revenue through subscription-based pricing models, where clients pay for access to its platform's features, including mass texting and MMS messaging. Transactions occur monthly or annually, with different pricing tiers accommodating varying usage levels. Clients may subscribe to plans that include features like dedicated short codes and advanced analytics, driving value for businesses seeking to engage effectively with their customer base. These structured pricing plans enable EZ Texting to support a diverse clientele in managing their communication needs efficiently.As of December 2020, EZ Texting plans to utilize the recent USD 13 mn funding to enhance its product offerings and explore new geographic markets. The company is expected to launch new features on its platform aimed at improving user experience and expanding its services. Additionally, EZ Texting is targeting growth in Canada and other international markets by the end of 2022 to capitalize on the increasing demand for real-time consumer communication.

## Funding rounds

- Series B, Sep 1, 2018, $21M — Investor, Morgan Stanley Expansion Capital, ROCA Partners
- Series A, Dec 1, 2012, $17M — Investor, Morgan Stanley Expansion Capital

## Investors

- Investor (https://capitalatlas.ai/funds/investor) — Series A, Series B
- Morgan Stanley Expansion Capital (https://capitalatlas.ai/funds/morgan-stanley-expansion-capital) — Series A, Series B
- ROCA Partners (https://capitalatlas.ai/funds/roca-partners) — Series B