# EyeTrackShop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eyetrackshop

- Industry: Internet
- Headquarters: New York, US
- Website: www.eyetrackshop.com
- Total disclosed funding: $3M
- Latest round: Series A (May 14, 2012)
- Investors on record: 1

## About

EyeTrackShop is a technology company based in New York specializing in advanced tools for business operations, particularly in lead generation, sales acceleration, and human resources enhancement.Founded in 2009 and headquartered in New York, EyeTrackShop develops innovative solutions for optimizing sales processes. The company received a SERIES A funding round of USD 3.00 mn led by Northzone Ventures on May 14, 2012, which marks its first significant investment milestone. The founder's previous entrepreneurial background is not specified, nor are any details of subsidiaries or pivots in strategy available.EyeTrackShop offers a comprehensive suite of tools designed to enhance business operations in areas such as lead generation, sales acceleration, and human resources. The core offerings include an automated lead generation feature, a contact finder tool for identifying decision-makers, and an email verification function to ensure data accuracy. These products are specifically aimed at improving the sales funnel and increasing outreach efficiency by simplifying the process of finding and connecting with potential partners, clients, and new employees. The company’s services are utilized primarily by sales professionals, recruiters, and marketing teams across various industries, including small startups and large corporations seeking to optimize their sales and recruitment processes. EyeTrackShop’s solutions are available in key geographical markets, notably in North America and Europe, where businesses are rapidly adopting data-driven approaches to enhance their operational workflows.EyeTrackShop generates revenue through a subscription-based model, offering tiered pricing plans to cater to a diverse clientele. The typical transaction structure involves businesses subscribing to various service tiers that provide access to tools such as the LinkedIn scraper, lead scoring capabilities, and predictive analytics for enhanced targeting. Clients, ranging from small enterprises to large corporations, pay for ongoing access to these tools, which are designed to streamline lead generation and improve sales strategies. Additionally, the company may provide options for customized solutions, allowing clients to tailor the services according to their specific needs. The pricing plans are structured to provide value at different levels, ensuring that businesses of all sizes can effectively utilize EyeTrackShop’s offerings to achieve their growth objectives.EyeTrackShop plans to leverage the recent SERIES A funding of USD 3.00 mn raised in May 2012 to enhance its product offerings. The company is focused on developing new features and tools aimed at further optimizing lead generation and sales processes. Additionally, EyeTrackShop intends to expand its market presence into Asia and South America by the end of 2023, targeting regions with growing demand for data-driven business solutions. This strategic move is aimed at capturing new clientele and increasing overall market share.

## Funding rounds

- Series A, May 14, 2012, $3M — Northzone

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Series A