# Eyequant

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eyequant

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.eyequant.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Oct 5, 2013)
- Investors on record: 1

## About

Eyequant is a data-driven design optimization company that utilizes advanced eye-tracking techniques to enhance user experience across digital platforms, including websites and apps, through AI-powered insights.Eyequant operates in the field of user experience optimization by applying eye-tracking technology to improve design effectiveness. The company is headquartered in Berlin, Germany. Founded by Charles Thomas, who has a background in technology and design, Eyequant has attracted investment through a SEED funding round where it raised EUR 0.5 million from Ballpark Ventures on October 5, 2013. The company has successfully completed one major funding deal to date, raising a total of EUR 0.5 million.EyeQuant specializes in data-driven design solutions that leverage advanced eye-tracking research to optimize user experience (UX) across various digital platforms, such as websites, apps, and marketing materials. The core product offerings include an AI-powered platform that simulates user attention and engagement based on neuroscientific principles. By utilizing artificial neural networks, EyeQuant provides actionable insights on how designs will be perceived within the critical first few seconds of user interaction. This enables clients to make informed design decisions, enhancing overall design effectiveness and conversion rates. The company's clientele consists of businesses across multiple sectors, including e-commerce, technology, and marketing, with notable users such as Canon and Groupon. EyeQuant's solutions are utilized globally, primarily within North America, Europe, and Asia-Pacific regions, aiming to address the challenges of capturing consumer attention in oversaturated markets.EyeQuant generates revenue through a subscription-based model, providing clients with access to its proprietary design optimization platform. Clients typically engage in annual subscriptions that grant them tiered access to various features, including real-time eye-tracking simulations and data analytics capabilities. This transactional structure often includes options for custom enterprise solutions tailored to the specific needs of larger clients or agencies. While specific pricing plans are confidential, the offerings are designed to cater to a range of business sizes, from small startups to large enterprises, fostering partnerships that enhance the design process and improve user engagement. Through these transactions, EyeQuant establishes long-term relationships with its clients, positioning itself as an essential tool in their design and marketing workflows.Eyequant plans to utilize the EUR 0.5 million raised in SEED funding from Ballpark Ventures in October 2013 to bolster product development and market expansion. The company is designing new features for its AI-powered platform aimed at improving user engagement metrics, with a target launch date set for Q2 2014. Additionally, Eyequant aims to expand its operations into the Asian market, specifically targeting Japan and South Korea by the end of 2014, recognizing the growing demand for innovative design solutions in these regions.

## Funding rounds

- Seed, Oct 5, 2013, $0.7M — Ballpark Ventures

## Investors

- Ballpark Ventures (https://capitalatlas.ai/funds/ballpark-ventures) — Seed