# Eyeota Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eyeota-pte

- Industry: Marketing/Advertising
- Headquarters: Singapore, Singapore
- Website: www.eyeota.com
- Total disclosed funding: $22M
- Latest round: Series B (Nov 4, 2021)
- Investors on record: 10

## About

Based in Singapore, and founded in 2010 by CEO Kristina Prokop, and Trent Lloyd, Eyeota Pte Ltd. is an audience technology company that provides audience targeting data and data management technology. In January 2018, Eyeota Pte Ltd. raised USD 12.5 million in a Series B funding led by Jolt Capital, with participation from Qualgro, and Project A Ventures. In November 2021, Dun & Bradstreet, Inc., a portfolio company of Ratos, agreed to acquire Eyeota Pte Ltd. from Project A Ventures, Global Brain, Headline, Headline Asia, Jolt Capital, and Qualgro for USD 165 million

Eyeota provides an audience technology platform that helps clients transform data into addressable and privacy-compliant audiences to enhance the omnichannel campaign, deepen insights, improve marketing analytics, and reach new customers. In addition, the company offers ID agnostic solutions, onboarding, Eyeota enrich, data desk, and more solutions.

The acquisition enables Eyeota to offer more B2B audience platforms to its clients, which will help in engaging audiences across digital channels and global markets.

## Funding rounds

- Series B, Nov 4, 2021, $20M — Project A, Jolt Capital, Qualgro, Great Noble International, Blackbook Ventures, Bellevue Investments GmbH & Co. KGaA
- Series A, Jan 18, 2017, $1.6M — Lesing, Global Brain, Project A, Headline [DUP], Blackbook Ventures, C. Weidenbach UG

## Investors

- Lesing — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Project A (https://capitalatlas.ai/funds/project-a) — Series A, Series B
- Headline [DUP] — Series A
- Blackbook Ventures — Series A, Series B
- C. Weidenbach UG — Series A
- Jolt Capital (https://capitalatlas.ai/funds/jolt-capital) — Series B
- Qualgro (https://capitalatlas.ai/funds/qualgro) — Series B
- Great Noble International — Series B
- Bellevue Investments GmbH & Co. KGaA — Series B