# EyeEm Mobile

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eyeem-mobile

- Industry: Media
- Headquarters: Berlin, Germany
- Website: www.eyeem.com
- Total disclosed funding: $24M
- Latest round: Series B (Apr 16, 2015)
- Investors on record: 6

## About

Based in Germany, EyeEm Mobile GmbH operates a premium platform for royalty-free stock photography, connecting photographers and customers through flexible subscription options for high-quality visual content.EyeEm Mobile GmbH, founded in 2011, is a platform that facilitates the exchange of stock images sourced from a global creative community. The company is headquartered in Berlin, Germany. The founders, Lorenz Aschoff and Ramzi Rizk, have previous entrepreneurial experience. Most recently, EyeEm was acquired by Freepik Company, S.L. on October 12, 2023, in a Trade Sale for USD 40.00 mn, having raised a total of USD 40.00 mn over 8 deals with investors including New Value. Simon Cox currently serves as CEO.EyeEm specializes in providing premium, royalty-free stock photography and images, sourced from a diverse global creative community. The platform offers flexible subscription options that cater to a wide range of users, allowing customers to choose plans that vary from access to 50 images to over 1,000 images, depending on their needs. The primary end users of EyeEm's services include businesses, marketers, and content creators who require high-quality visual content for their projects, advertisements, and social media. EyeEm’s offerings are designed to facilitate creative expression while ensuring that users can easily manage their copyright and licensing needs. The company's services are accessible to customers in various geographical markets, including North America, Europe, and parts of Asia, thereby expanding its reach to a global audience.EyeEm generates revenue primarily through its subscription-based model, which allows users to purchase access to its extensive library of stock images. Customers engage in transactions by selecting suitable subscription plans that grant them varying levels of access to EyeEm's collection, enabling them to download images as per their subscription tier. While specific pricing details are not disclosed, the structure typically involves monthly or annual fees based on the number of images included in the subscription. Additionally, the company may also facilitate sales for individual contributors who wish to sell their photographs through the platform, thereby creating a marketplace dynamic. This dual approach, combining direct-to-consumer subscriptions and a contributor sales model, allows EyeEm to cater to a broad spectrum of users while maximizing its revenue potential.In light of its recent acquisition by Freepik Company, S.L., EyeEm is expected to leverage new resources for product development and market expansion. Although specific upcoming products or service enhancements were not detailed, the integration with Freepik may enable access to new markets. The acquisition could also enhance EyeEm's capabilities in the stock photography industry, allowing it to diversify its offerings. The recent funding will likely support these initiatives, although specific allocation details were not disclosed.

## Funding rounds

- Series B, Apr 16, 2015, $18M — Wellington Partners, Earlybird, Valar, OpenOcean, Passion Capital, Atlantic Labs
- Series A, Jul 17, 2013, $6M — Wellington Partners, Earlybird, Passion Capital
- Seed, Aug 4, 2011 — Wellington Partners, Passion Capital
- Angel, Feb 14, 2011 — Atlantic Labs

## Investors

- Atlantic Labs (https://capitalatlas.ai/funds/atlantic-labs) — Angel, Series B
- Wellington Partners (https://capitalatlas.ai/funds/wellington-partners) — Seed, Series A, Series B
- Passion Capital — Seed, Series A, Series B
- Earlybird (https://capitalatlas.ai/funds/earlybird) — Series A, Series B
- Valar (https://capitalatlas.ai/funds/valar) — Series B
- OpenOcean (https://capitalatlas.ai/funds/openocean) — Series B